GTM & Marketing Strategy Director

Job Summary

The GTM & Marketing Strategy Director is a senior strategic leader responsible for shaping and driving go-to-market and marketing strategies that accelerate revenue growth.

• Define and lead the strategic vision for GTM and marketing programs, establishing a cohesive, multi‑year roadmap aligned to revenue growth and business priorities.
• Partner closely with executive marketing and GTM leadership to shape strategic planning, investment allocation, and prioritization of high‑impact initiatives.
• Drive enterprise alignment across marketing, sales, and operations by translating strategy into scalable frameworks, governance, and execution models.
• Oversee the evaluation and prioritization of marketing programs and transformation initiatives, balancing market opportunity, customer impact, and ROI.
• Leverage advanced analytics, market insights, and performance data to inform data‑driven decision‑making and optimize marketing investment strategies.
• Act as a strategic connector across cross‑functional teams, ensuring alignment between long‑term strategy and day‑to‑day execution.
• Lead the development of executive‑level narratives, presentations, and recommendations to influence senior stakeholders and guide decision‑making.
• Establish and evolve KPI frameworks, measurement models, and attribution methodologies to connect GTM strategies to business outcomes.
• Drive ongoing market, competitive, and customer analysis to identify growth opportunities, emerging trends, and areas for transformation.
• Champion the adoption of innovative tools, technologies, and AI‑driven insights to enhance GTM effectiveness and operational efficiency.
• Build and scale repeatable strategic planning and evaluation frameworks to ensure consistent prioritization and execution across the organization.

• Leadership – inspire others to take leadership roles and foster a culture of shared responsibility and continuous improvement.
• Strategic Thinking – analyze complex situations, drive organizational transformation, and adapt strategies to changing market conditions.
• Business Acumen – provide strategic guidance and insights to drive overall business success.
• Communication – lead and model exceptional communication at all levels of the organization, develop and implement communication strategies, and coach others to improve their communication skills.
• Change Management – lead and model exceptional change management at all levels of the organization and coach others to improve their change‑management skills.
• Collaboration – inspire others to collaborate effectively and foster a culture of mutual respect and shared purpose.
• Creativity – foster a culture of creativity, inspire breakthroughs, and drive transformative innovation.
• Customer‑Centric Mindset – lead strategic initiatives focused on improving the overall customer experience and foster a culture of customer focus.
• Data Analysis – lead data‑driven initiatives, inspire a culture of data literacy, and support informed decision‑making.
• Results Orientation – inspire a culture of results‑orientation, set high standards, and hold everyone accountable for achieving results.
• Strategic Implementation – develop and execute comprehensive strategic plans, guide teams, and drive organizational change to achieve strategic objectives.

• Expert – develop and execute GTM and marketing strategies that drive measurable business outcomes.
• Expert – synthesize complex data into actionable insights and executive‑level recommendations.
• Expert – proficiency in marketing analytics, attribution models, and performance measurement frameworks.
• Expert – deep understanding of market dynamics, customer segmentation, and competitive positioning.
• Expert – proven ability to lead large‑scale, cross‑functional initiatives and transformation programs.

• Completed Bachelor’s degree or equivalent relevant experience required.
• 8–10 years of experience in Marketing, Communications, or a relevant functional area.
• Demonstrated success leading strategic planning, transformation initiatives, or large‑scale marketing programs.
• Strong understanding of the end‑to‑end…