Regional Sales Manager - Austin

Job Summary The Regional Sales Manager is responsible for leading, developing, and directing the sales organization within their assigned territory inside Chaparral Distributing. The RSM drives sales performance, executional excellence, and team development by working alongside District Managers across a combination of presell and delivery routes, depending on the market.

The RSM serves as the critical link between the General Sales Manager’s strategic direction and ground-level field execution within the small format channel. This role is accountable for achieving volume and distribution targets, maintaining RBNA and company execution standards, and building a team capable of sustaining high performance across the territory.

Responsibilities Sales Performance & Execution Own and deliver territory-level sales performance, including volume, distribution, market share, and execution against plan within the small format channel

Develop and execute monthly and weekly sales plans aligned with division goals and GSM direction

Establish and drive territory KPIs to ensure consistent achievement of volume and execution targets

Ensure flawless execution of route-to-market strategy, distribution standards, and in-store merchandising across all presell and delivery routes within the territory

Monitor market conditions, competitive activity, and local dynamics that may impact volume and share, and respond accordingly

Ensure all promotional packages and displays are executed to standard and captured with proper photo validation

Drive accountability for missed stops, service compliance, and buying group execution across the territory

Maintain adherence to company and RBNA execution standards at all times

Team Leadership & Development Lead, coach, and develop District Managers to ensure objectives are met or exceeded and execution standards are consistently delivered

Spend regular, structured time in the field working alongside District Managers to provide coaching, feedback, and performance evaluation

Complete annual performance reviews with all direct reports and build individualized development plans

Train and develop direct reports to ensure they have the direction, tools, and support needed to exceed monthly sales and execution plans

Identify and develop future leaders within the territory through succession planning and ongoing investment in people

Foster a culture of accountability, engagement, and high performance across the team

Work collaboratively across the organization and share best practices; act as a major contributor and leader among peer group

Planning, Reporting & Cross-Functional Partnership With the General Sales Manager, define weekly and monthly KPI priorities, strategies, and goals by coordinating with cross-functional departments to ensure attainment of volume plan Analyze territory performance data to identify trends, gaps, and opportunities; surface findings and recommended actions to the GSMPartner with Operations to ensure alignment between sales execution and operational capabilities within the territory

Partner with HR on recruiting, onboarding, and workforce planning at the District Manager level

Maintain strong relationships with RBNA field partners to align on strategy and execution within the territory

Serve as a safety champion, driving awareness, accountability, and continuous improvement in all company and warehouse safety practices

Other duties as assigned

Required Skills/Abilities Strong leadership and team development capabilities

Proven ability to drive sales performance and executional excellence in a DSD or CPG environment

Excellent communication and interpersonal skills

Strong analytical and organizational abilities

Ability to manage multiple priorities across a geographically dispersed team Sound business acumen with an understanding of P&L and performance metrics

Ability to work effectively in a fast-paced, field-driven environment

Strong proficiency in mathematical and logistics operations

Proficiency in computer applications, including MS Word, Excel, and Power Point Familiarity  with route accounting systems and other sales reporting tools

Current driver’s license with a clean driving…