Division Lead Attraction - West Region

Divisional Lead, Growth & Attraction for the West Region

The Divisional Lead, Growth & Attraction for the West Region, partners directly with Regional Directors to drive growth across Market Centers in the Region. The role focuses on three core outcomes: increasing agent attraction appointments; scaling every Market Center to an average of 200+ agents with at least 33% fully capped; and building a strong, competitive candidate pipeline for the Team Leader role.

In this role, you will implement the national agent attraction system, collaborate with the other two Divisional Leaders of Growth & Attraction, the three Divisional Leaders of Growth Operations, and the Regional Directors to deploy tools and resources that positively influence agent attraction, and craft the training and retention initiatives for Team Leaders or other growth leaders in KW Market Centers.

Austin, Texas-based Keller Williams Realty, LLC is the world's largest real estate franchise by agent count with a global network of offices and affiliated agents. The franchise is No. 1 in units and sales volume in the U.S. Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. If you're ready to join an award-winning team that champions bold innovation, puts people and service at the heart of business, and empowers you to make a real impact, then Keller Williams is where you belong.

Our latest recognition:

• 2026 & 2025 Best Places to Work (Glassdoor)
• 2026 & 2025 Best Place for Working Parents® (Best Place for Working Parents®)
• 2025 America's Most Admired Workplaces (Newsweek)
• 2025 Top Franchises for Women (Franchise Business Review)
• 2025 Best-Led Companies (Glassdoor)

This role drives the Region's contribution to Keller Williams' company-wide objectives for the end of 2027:

• 750 total Market Centers across the network.
• An average of 200+ agents per Market Center.
• At least one-third (33% or more) of those agents achieving capping status.

Agent attraction appointments are the primary lead indication metric driving this goal.

Reporting Structure & Key Relationships

• Co-Heads of Growth & Attraction: Your direct supervisors are the Co-Heads of Growth & Attraction, who report to KWRI's Chief Revenue Officer (CRO).
• Regional Directors (RDs): Daily partners. You will work alongside RDs in the Region to support agent attraction pipelines, independent brokerage recruiting, appointment volume, and Team Leader hiring and training.
• Team Leaders (TLs): Direct partners in professional development. You will assist in developing programs to recruit candidates for vacancies, help build tools and resources to develop their operational skills, and work to retain them.
• Growth & Attraction team peers: You will collaborate with the other two Divisional Leads, Growth & Attraction in our other regions, the Digital Growth Lead, and the Director of M&A to implement agent, team, and independent brokerage attraction and run via a unified national playbook, standard scorecard, and shared operational baseline.
• Operating Principals (OPs): Build relationships with OPs across the Region, assist in their leadership development, and align them with KWRI's agent attraction systems.
• Divisional Lead, Growth Operations (your counterpart): Partner closely with your counterpart Divisional Lead on the Growth Operations team, an affiliated but separate team that owns Franchise Operations for the same Region. Growth and operations strategies work in tandem.

Core Responsibilities

• Monitor and drive agent attraction appointments as the primary metric for every Market Center.
• Work with Regions and Market Centers to identify and recruit agents, teams, and independent brokerages into the Region Market Centers to expand the pipeline.
• Roll out and localize the national agent attraction system across the Region.
• Turn KWRI's established agent attraction models into repeatable, field-level execution.
• Lead the Region's strategy to reach an average of 200+ agents per Market Center with a 33%+ capping mix.
• Source agent recruiting wins and recruitment success stories from across the Region and feed them into the content pipeline, partnering with the Digital/Social Lead of Growth & Attraction and KWRI Marketing to amplify these wins across KW's digital and social channels.

• Work with Regional Directors to build and manage a continuous Team Leader training path that develops long-term operational skills beyond initial onboarding.
• Assist in repositioning the Team Leader role in the field to attract top-tier talent and establish it as a long-term career path.
• Craft and deploy coaching programs for sitting Team Leaders, in partnership with RDs, OPs, and KWRI, to improve recruiting and leadership skills.
• Extend leadership development programs to Operating Principals to build a consistent internal leadership bench.

• Coach RDs to prioritize agent and leadership…