Senior Director of Event Parking Operations

Description

The Spirit of the Position

The Director of Parking Operations - Events supports the General Manager with complete oversight of the financial, operational, safety, service, and people performance of event parking operations within the market. This position is directly responsible for the planning and execution of parking operations for high-volume events, venues, and special event locations, with oversight from the General Manager.

The Director of Parking Operations - Events is responsible for ensuring each event is properly planned, staffed, and executed while delivering a safe, efficient, and exceptional experience for clients, guests, and employees. This role requires strong operational leadership, workforce planning, client relationship management, and the ability to successfully execute complex operations in fast-paced, high-volume environments. Event Operations Managers and other designated event operational leaders will report directly to this role.

• Responsible for the financial, operational, safety, and service success of all assigned event parking operations within the market.
• Lead the planning and execution of parking operations for large-scale events, including traffic flow, ingress and egress, staffing, equipment, signage, revenue collection, guest experience, and emergency/contingency planning.
• Develop and execute strategies to maximize revenue, control labor and operating expenses, and ensure profitability across the event portfolio.
• Build and maintain strong client and venue relationships through regular communication, responsiveness, operational planning, and delivery of exceptional service.
• Collaborate with clients, venue leadership, security, law enforcement, transportation partners, and other stakeholders as necessary to ensure coordinated event execution.
• Conduct pre-event planning meetings and post-event recaps to identify operational needs, evaluate results, and continuously improve event execution.
• Manage, plan, schedule, train, and direct the activities of Event Operations Managers and other operational leaders.
• Ensure appropriate staffing levels based on event attendance, parking inventory, traffic patterns, contractual requirements, and anticipated operational demand.
• Ensure customer satisfaction, revenue performance, and operational efficiency are maximized while maintaining the highest levels of safety and service.
• Conduct regular operational and safety audits and ensure incidents are properly investigated, documented, and addressed.
• Develop and maintain contingency plans for weather, traffic disruptions, equipment failures, staffing shortages, emergencies, and other circumstances that may impact event operations.
• Promote a culture of safety, accountability, hospitality, and operational excellence throughout all event locations.
• Additional duties as assigned.

• Ensure pre-event operational meetings, client meetings, and post-event recaps are attended by Event Operations Managers or designated team members.
• Ensure LAZ pre-shifts are conducted before each event or operational shift through Event Operations Managers, Supervisors, or Shift Leads.
• Lead workforce planning for events, ensuring appropriate staffing levels are identified well in advance of each event.
• Partner with Human Resources and Talent Acquisition to develop recruiting strategies necessary to maintain an event workforce capable of supporting the market's event calendar.
• Assist with the management and development of event parking teams to accomplish annual and periodic goals and initiatives while embodying LAZ Parking's culture.
• Identify and develop high-potential employees capable of supporting larger events, expanded responsibilities, and future organizational growth.
• Establish…