Performance Marketing Lead

Position: Growth & Performance Marketing Lead

3 days ago – Be among the first 25 applicants

Core Responsibilities

The Growth & Performance Marketing Lead is a critical force multiplier for Kammok & CLIQ brands – responsible for turning brand vision into efficient, high‑performing marketing execution. This role exists to maximize agency effectiveness, grow contribution margin through marketing initiatives, and ensure that creative content converts.

You are a strategist, analyst, and executor – equally comfortable setting direction, diving into data, and rolling up your sleeves to make things happen. You translate ideas into action, content into campaigns, and insights into growth.

You will help steward Kammok & CLIQ brands across all customer touchpoints while building systems, measurement, and momentum that allow the marketing function to scale intelligently.

WHY THIS ROLE EXISTS

Kammok and CLIQ have strong brands, real product‑market fit, and growing multi‑channel demand. What we need now is a disciplined growth operator who can turn creative and spend into efficient, scalable revenue.

This role exists to:

• Increase contribution margin, by:
  • Lowering CAC
  • Putting the right content to work in the world
  • Building a repeatable growth engine
• Increase enterprise value

This is not a brand‑theory role. This is a numbers‑first marketing leadership role.

About Kammok

Kammok designs performance outdoor gear to elevate camp. Located in the heart of Central Texas, we are most proud of our culture and our customers. Our mission is to Elevate Time Outside, and we believe the outdoors is most transformative when experienced through our core values.

At Kammok, we are:

• Adventure Grade and…
  • Dare boldly through courageous leadership
  • Blaze trails through innovative ideas and solutions
  • Weave love by investing in relationships and putting people first
• Better Made and…
  • Make it better by taking initiative to ignite change
  • Become better through personal growth
  • Leave it better by finishing strong and taking ownership

What You'll Be Doing Marketing Strategy, Efficiency & Performance

• Serve as the connective tissue between brand, performance, creative, and agency partners
• Translate business goals into actionable marketing plans that drive efficient growth
• Own key performance metrics including CAC, conversion, ROAS, engagement, and funnel performance
• Build dashboards, reporting rhythms, and insight summaries that inform decision‑making
• Identify inefficiencies across channels and partners and proactively optimise spend and execution

Agency & Channel Execution

• Manage and maximise agency output across paid media, email/SMS, and creative execution
• Ensure agencies are aligned with Kammok's brand voice, priorities, and performance expectations
• Act as a strong internal owner who can brief, refine, approve, and deploy work quickly
• Balance agency leverage with in‑house execution to keep the team lean and effective

Brand Content & Campaign Activation

• Lead execution of select brand content shoots in partnership with Creative
  • Planning, logistics, talent coordination, and on‑site execution
• Help translate creative assets into high‑performing campaigns across DTC, email, social, and retail support
• Ensure content is not just beautiful – but purposeful, timely, and conversion‑aware
• Support storytelling that builds long‑term brand equity while driving near‑term results
• Manage and execute organic social media campaigns, and customer engagement
• Recruit, manage and support content creators, brand ambassadors, and affiliate marketing

Digital & DTC Support

• Partner on ownership of  &  performance, including merchandising, campaigns, and testing
• Support A/B testing, CRO initiatives, and customer journey improvements
• Work closely with CX to ensure post‑purchase experience supports loyalty, retention, and advocacy

Cross‑Functional Leadership

• Partner with Product, CX, Sales, and Operations to ensure marketing supports the full business
• Capture and share customer insights that inform product, messaging, and experience design
• Foster a culture of experimentation, learning, and accountability across marketing initiatives
• Model servant leadership and consistently ask: "What is best for Kammok & CLIQ brands, and how does this unlock long‑term brand…