National Marketing Manager

** National Marketing Manager

Job Description
***
* Job Title:

** National Marketing Manager
*
* Reports To:

** Jack Biehunko, Director of Marketing
** CWS Portfolio:
** 105 properties, 30,000+ A units in North Carolina, Georgia, Texas, Colorado, Arizona, California, Washington, and Tennessee.
** Location**:
Austin, Texas
** CWS

Purpose:

** “Enhancing Lives the CWS Way”
** CWS Values:
**** Honoring Our Word. Do what you say you will do.
*** Employ thoughtful and careful consideration when making a commitment.
** Take ownership of your commitment.
* Follow through on promises consistently.
** Ethical Dealings are Paramount. Do the right thing all the time, every time.
*** Be open and honest in all situations, especially when it’s difficult to be so.
** Respect confidentiality and protect privacy.
* Put other employees, residents, and investors before yourself.
* Charge fair and appropriate fees to our investors.
** A Respect for People Treat others the way you want to be treated.
*** Use honest, thoughtful, and specific communication.
** Be responsible for how you are heard.
* Be transparent and inclusive.
* Share information timely and consistently.
* Have empathy — search for the truth and be intentionally slow to understand.
** Requirement for Profitability and Sustainability
*** Bring value to our employees, residents and investors in a company designed for the long term.
** Promote mindful spending.
* Be efficient.
* Be forward thinking.
* Grow with courage.
* Be team oriented.
** A Demand for Excellence with a Sense of Urgency
*** Be intentional. Be accurate. Be timely. CARE.
* Go above and beyond.
* Get after it.
* Hold yourself and each other accountable.
* Inspect what you expect.
* Communicate what matters most.
* Delight the customer.
** Department Purpose**:
* To drive qualified leads to all our communities.
*** What You Will Do
** As National Marketing Manager, you will be responsible for supporting marketing and sales needs for a selected portfolio of sites. Primary areas of focus include driving qualified leads, analyzing marketing mix, implement effective tools and tactics, ensure a strong social and online reputation presence, and help educate team members on sales and marketing.

Align with and positively influence the CWS Culture:
* Embody and promote CWS Purpose and Values.
* Role model the behavior, communication, and professional conduct that you expect from other CWS team members.
* Demonstrate support for company initiatives.
* Be a dynamic and engaging representative for CWS, and an ambassador for the Marketing department.

Drive Marketing and Sales to Maximize Asset Performance
* Support to CD’s, RD’s and On-Site teams for an identified CWS portfolio of communities to drive qualified leads and maintain optimum occupancy.
* Monitor lead flow within the portfolio to ensure the appropriate sales channels are receiving and following up on leads.
* Use deductive reasoning to recommend meaningful and impactful changes to advertising strategies.
* Host quarterly and ad hoc sales trainings for the on-site team members.
* Continuously track and build strategic plans to optimize all communities’ online reputation .Demonstrate proficiency in the following ways:
* Participate in timely marketing audits; ensuring ILS, lead tracking, websites, paid digital advertising, social platforms, and reputation are accurate.
* Develop and manage PPC strategies, including Google Ad campaigns, to drive measurable results.
* Create ad-hoc marketing campaigns for prospects, resident referrals, resident events, etc.
* Establish actionable plans to both grow and maintain followers through popular social media sites such as Facebook, Instagram, and Tik Tok.

Effectively collaborate by:
* Monitor and respond to marketing help desk tickets.
* Draft and send departmental communication upon approval.
* Help vet current and future marketing vendors to ensure best-in-class partnerships.
* Effectively communicate with vendors on company needs, product issues, and request solutions.
* Assist the Brand Manager coordinate media shoots with onsite teams.
** Qualities
* ** Enthusiastic* Team-oriented
* Optimistic and encouraging mindset
* High emotional intelligence
* Excellent…