Marketing Manager

Description

• Analyzes guest feedback, competitive and market trends to ideate new menu items or promotional specials.
• Partners cross-functionally with Ops, Culinary, Training & IT to ensure flawless execution of menu launches and promotions.
• Oversees campaign creative production work streams, ensuring a timely launch across all marketing channels.
• Actively manages ops communications supporting rollouts.
• Monitor campaign performance and guest insights to optimize live initiatives and inform future planning.
• Publishes monthly promotional & menu launch recaps, including key sales metrics with guest and operations feedback summaries.

• Leads the strategy, planning, and execution of all new restaurant opening marketing campaigns to drive pre-opening awareness and exceed average weekly sales targets.
• Ensure all marketing elements—creative assets, signage, digital listings, paid media, and local outreach—are delivered accurately and on time.
• Attends openings to support grand opening promotions and media/influencer visits
• Monitors post-opening sales results and traffic performance, adjusting campaign levers to drive strong early momentum with sustained sales through the initial 6 months.
• Publishes consistent NRO sales scorecards to report on opening performance versus forecast.

• Owns website content deployments to support promotions & new menu items ensuring content is accurate and timely to launch schedules.
• Collaborates with IT and web agency for technical & performance updates.
• Executes SEO strategy, including keyword optimization, metadata updates, page structure, and content enhancements to improve organic visibility.
• Monitors website analytics and proposes enhancements to improve conversion rates and organic search traffic.
• Owns digital menu content & CMS programing for digital menu boards and restaurant ad screens, leveraging content to drive sales & PPA.
• Accountable for publishing website & SEO scorecards

Collaborates with the full Marketing Team & agency partners to execute other PR campaigns, national activations and events.

Updates professional knowledge by participating in educational opportunities, executing competitive research & reading trade publications.

Requirements

• Bachelor's degree in Marketing/Communications required
• 5 years of experience in restaurant or retail marketing preferred
• Proficiency in Microsoft Office (PowerPoint, Word & Excel) & Asana (workflow management tools) required
• Experience with website CMS management and Google Analytics tools preferred
• Able to travel occasionally, for 1-3 nights at a time

• Excellent written & verbal communication skills
• Highly organized & detail-oriented
• Strong project management skills; ability to handle multiple tasks in a fast-paced environment with shifting priorities
• Ability to partner & interact professionally across stakeholder groups
• Self-motivated to set priorities and work with limited direction while performing at an optimum level

• Some lifting and the movement of moderate loads require a 30-pound lifting requirement.
• Responsible for utilizing office/restaurant equipment. The effective operation of equipment requires the use of all limbs, fingers and the ability to see.
• Spends approximately 20% of his/her time standing and walking swiftly; therefore, he/she must have the ability to bend, stoop, kneel, and move freely using all limbs and see at close/long distances.
• Attend meetings, conferences, workshops, etc., as well as visit Hopdoddy locations, Vendors, etc.; therefore, he/she must be able to travel autonomously, possibly to other geographical locations, in inclement weather, with little to no prior notification given.
• Must be able to work under a high degree of stress on a physical, mental, and emotional level; this includes performing work in a fast-paced manner and making timely decisions.