Demand Generation Manager

Responsibilities

• Develop and execute multi-channel demand generation campaigns, including email marketing, social media, paid advertising, and event marketing.
• Own demand generation strategy and execution with clear accountability for pipeline and revenue impact.
• Plan, launch, and optimize multi-channel campaigns across email, paid media, social, video, webinars, and in-person and virtual events.
• Work collaboratively with the content team to conceptualize high-quality marketing content that speaks to prospects’ pain points and highlights the benefits of our product offerings.
• Work closely with partner marketing to execute co-marketed campaigns, content, promotion and events.
• Partner with sales leadership to align on target accounts, lead quality, and follow-up strategy.
• Build, manage, and optimize Hub Spot workflows, including closed-loop nurture, lifecycle, and reengagement strategies as well as lead scoring and follow-up.
• Execute and scale account-based marketing (ABM) programs for high-value construction finance accounts.

• Bachelor’s Degree in Marketing, Communications, or a related field
• 3-5 years of experience in demand generation or B2B growth marketing
• Proven ability to operate strategically and hands-on, owning programs from planning through execution and optimization
• Demonstrable success driving pipeline growth and revenue through integrated campaigns
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms
• Excellent written and verbal communication skills, with the ability to create engaging marketing content
• Strong experience with Hub Spot (workflows, campaigns, reporting) and Salesforce, including analytics, dashboards, full funnel metrics and performance KPIs
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines