Senior Marketing Manager

Silicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world’s most highly integrated SoCs, Silicon Labs provides device makers the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets.

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Silicon Labs is seeking a Senior Marketing Manager to lead highly targeted Account-Based Marketing (ABM) programs for our most strategic accounts. This role is responsible for aligning closely with Sales to identify priority accounts, develop dedicated account-level messaging, collaborate with the paid marketing team to build and execute account-focused marketing plans, and partner with Revenue Operations (Rev Ops) to evaluate engagement, performance, and success metrics that drive engagement, pipeline, and revenue.

While ABM is the primary focus, this role also supports additional global marketing activities, including partnering with Sales to drive new opportunities through targeted trade shows and new prospect events, as well as program managing localization initiatives to ensure timely, accurate delivery of translated marketing assets.

• Account-Based Marketing Strategy & Execution (Primary Focus)
  • Partner closely with Sales to identify, prioritize, and refine strategic target account lists
  • Collaborate with business units, technical teams, and subject matter experts to develop account-specific content and collateral that support targeted ABM programs
  • Partner with the paid marketing team to build and execute effective account-focused promotional plans that drive engagement and pipeline
  • Ensure all content clearly communicates Silicon Labs’ technical differentiation and customer value
  • Partner with Rev Ops team to monitor ABM performance

• Supporting Responsibilities
  • Support new sales opportunities and expand the marketable database through targeted trade shows and account-focused events
  • Program manage Silicon Labs’ translation program, coordinating with internal teams and external vendors to deliver timely, accurate localized marketing assets

• Skills You Will Need
• Experience in semiconductor, IoT, or other highly technical B2B industries
• 7+ years of experience in B2B marketing, with a strong focus on account-based marketing or sales-aligned programs
• Proven experience partnering closely with Sales in a revenue-driven environment
• Strong ability to develop account-specific messaging and execute personalized marketing programs
• Experience working with technical teams or business units on content creation
• Excellent communication, collaboration, and project management skills

• Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans
• Highly competitive salary
• 401k plan with match and Roth plan option
• Equity rewards (RSUs)
• Employee Stock Purchase Plan (ESPP)
• Life/AD&D and disability coverage
• Flexible spending accounts
• Adoption assistance
• Back-Up childcare
• Additional benefit options (Commuter benefits, Legal benefits, Pet insurance)
• Flexible PTO schedule
• 3 paid volunteer days per year
• Charitable contribution match
• Tuition reimbursement
• Free downtown parking
• Onsite gym
• Monthly wellness offerings
• Free snacks
• Monthly company updates with our CEO

The annualized base pay range for this role is expected to be between $116,900 - $217,100 USD. Actual base pay could vary based on factors including but not limited to experience, geographic location where work will be performed and applicant’s skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual cash bonus, equity package and a comprehensive benefits package.

Silicon Labs is an equal opportunity employer and values the diversity of our employees. Employment decisions are made on the basis of qualifications and job-related criteria without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other characteristic protected by applicable law.