CRM Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees  passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

We are looking for a dynamic CRM professional to lead segmentation strategies and deliver impactful communications for VRBO. This individual will have deep expertise in CRM best practices, capabilities, and processes, and will excel at building strong partner relationships while solving complex business challenges—even where precedent may not exist.

As a CRM Manager, you will own the development and execution of calendarized communications across email, push notifications, and landing pages. These communications will focus on reinforcing VRBO’s value to travelers. You will collaborate closely with Analytics, Creative, and Production teams to create compelling, data-driven campaigns that drive traveler engagement and segment progression. A key focus of this role will be driving automation and personalization at scale to improve efficiency and deliver highly relevant communications.

You will also be responsible for delivering against key performance indicators (KPIs), including Gross Profit (GP) impact from these communications, ensuring campaigns contribute meaningfully to business growth.

• Develop and implement marketing strategies to support traveler segment progression for VRBO.

• Identify data-driven opportunities to enhance our communications program through research, insights, and self-serve analysis.

• Create program and campaign-level test plans aligned with business objectives.

• Manage end-to-end development of global campaigns, ensuring timely and high-quality delivery.

• Partner with cross-functional teams—including Creative, Product & Tech, Production, Loyalty, and the VRBO Brand Lead—to deliver best-in-class communications.

• Lead automation initiatives to streamline campaign execution and improve operational efficiency.

• Drive personalization strategies to ensure communications are relevant and impactful.

• Evaluate campaign performance and leverage insights to optimize future efforts.

• Bachelor’s degree in Marketing, Business, Economics, or related field (or equivalent experience).

• 5+ years in marketing, preferably in e-commerce or online marketing.

• Critical thinker with innovative problem-solving skills and ability to structure complex challenges.

• Strong stakeholder management and influencing skills, including senior-level engagement.

• Excellent analytical skills with proven ability to improve marketing effectiveness through data insights.

• Detail-oriented and adept at managing complex, time-sensitive projects.

• Proficient in MS Office; experience with Jira, Tableau, Salesforce Marketing Cloud or similar tools is a plus.

The total cash range for this position in Austin is $ to $. Employees in this role have the potential to increase their pay up to $, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel…