AI Portfolio Marketing Manager

Overview

WHAT YOU DO AT AMD CHANGES EVERYTHING

At AMD, our mission is to build great products that accelerate next-generation computing experiences—from AI and data centers, to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary. When you join AMD, you’ll discover the real differentiator is our culture.

We push the limits of innovation to solve the world’s most important challenges—striving for execution excellence, while being direct, humble, collaborative, and inclusive of diverse perspectives. Join us as we shape the future of AI and beyond. Together, we advance your career.

This role is not eligible for visa sponsorship.

At AMD, we are shaping the future of high-performance computing and AI, and our Data Center GPU strategy—anchored by the Instinct™ GPU portfolio—is central to that transformation. As Campaign Marketing Manager for Data Center GPUs, you will play a pivotal role in turning advanced AI and GPU capabilities into clear, differentiated market narratives that drive awareness, preference, and demand.

Sitting at the intersection of product strategy, AI messaging, brand, and demand generation, this role is responsible for shaping how Instinct GPUs are positioned and activated in the market through end-to-end outbound campaigns. You will work closely with product and segment marketing teams to pressure-test positioning, translate technical differentiation into customer-relevant value propositions, and define campaign-level messaging and content architectures. You’ll partner with brand and creative teams to bring these stories to life, and with demand generation and ABM teams to orchestrate integrated, omni-channel programs across awareness and pipeline motions.

This role is ideal for a marketer with strong product instincts—someone who can think like a product marketer, act like a campaign leader, and thrive in a highly matrixed environment while influencing how AMD shows up in the AI and data center ecosystem.

You bring a strong product and market orientation, with the ability to understand technical differentiation and translate it into compelling messaging for diverse audiences. You are comfortable engaging with product teams on AI workloads, GPU performance, and platform value, and with marketing teams on storytelling, activation, and scale.

You are strategic, analytical, and collaborative, with a bias toward clarity and impact. You know how to connect product strategy to customer needs and guide campaigns from positioning through execution, without losing sight of business outcomes.

• Shape campaign-level messaging and value propositions for the Instinct™ GPU portfolio, grounded in product differentiation, AI workloads, and customer use cases
• Partner with product and segment marketing to translate positioning, technical capabilities, and roadmap themes into outbound campaign narratives and content frameworks
• Contribute to the development of end-to-end outbound marketing plans that span awareness, consideration, and demand generation for AI-focused audiences, including startups
• Influence content strategy by defining asset requirements that reflect product priorities, audience needs, and campaign goals
• Work with brand and product marketing teams to guide creative development and ensure accuracy, consistency, and differentiation in market-facing assets
• Coordinate cross-functional execution across content, digital, growth and performance marketing, regional teams, partner marketing, and sales
• Collaborate with demand generation and ABM teams to activate campaigns across owned, earned, and paid channels
• Support regional teams in adapting AI and GPU messaging for local market activation
• Partner with analytics teams to assess campaign effectiveness, message resonance, and funnel impact
• Drive continuous refinement of messaging and campaigns based on performance data and market feedback

• Experience in B2B or enterprise marketing with meaningful exposure to product positioning or messaging
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