Senior Account Based Marketing Manager

Overview

As passionate about our people as we are about our mission.

Why Join Q2?
Q2 is a leading provider of digital banking and lending solutions to banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Our mission is simple: build strong and diverse communities through innovative financial technology—and we do that by empowering our people to help create success for our customers.

What Makes Q2 Special?
Being as passionate about our people as we are about our mission. We celebrate our employees in many ways, including our “Circle of Awesomeness” award ceremony and day of employee celebration among others! We invest in the growth and development of our team members through ongoing learning opportunities, mentorship programs, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun.

We hold an annual Dodgeball for Charity event at our Q2 Stadium in Austin, inviting other local companies to play, and community organizations we support to raise money and awareness together.

The Sr. Account Based Marketing Manager is a strategic marketing leader responsible for leading and refining Q2’s account-based program, driving targeted pipeline growth, positively impacting deal velocity, and advancing engagement within priority target accounts.

This manager partners closely with Sales, Integrated Marketing Managers, Product Marketing, Customer Programs/Success, and Marketing Ops to identify high-value accounts to target, develop segmentation and tiering strategies, and design personalized multi-channel account prospecting plans aligned to buyer needs and product positioning. They lead the development of account-specific journeys, including tailored content paths, coordinated outbound motions, executive engagement strategies, and event/experience-based activations that deepen relationships and move prospects through the audience life cycle.

The Sr. Account Based Marketing Manager is responsible for influence on pipeline creation and revenue. This role will align to the digital banking product line, building, coordinating, and executing initiatives that span digital, paid, content, email, events, and sales activation programs. They are accountable for working with Marketing Operations on influencing pipeline, establishing clear attribution models, and continuously optimizing based on performance insights.

Success in this role requires a strong balance of strategic thinking and hands-on execution, expertise and passion in ABM/AI technology and orchestration, a deep understanding of the buyer journey, and an ability to translate business objectives into measurable marketing outcomes. The manager must operate as both a strategist and an internal consultant, aligning cross-functional teams, enabling sellers, and ensuring cohesive account experiences that elevate Q2’s value proposition and drive revenue impact.

Responsibilities

• Lead the strategy, execution, and ongoing optimization of account-based marketing initiatives focused on priority target accounts.
• Partner with Sales and cross-functional marketing teams to identify target accounts, define account strategies, and align marketing efforts to revenue goals.
• Design and orchestrate personalized account journeys that progress prospects through the buyer lifecycle and support deal advancement.
• Drive alignment across teams to ensure cohesive messaging, timing, and engagement across all account-facing activities.
• Influence pipeline creation and deal velocity by enabling sellers with insights, account plans, and coordinated marketing motions.
• Collaborate with Marketing Operations to measure program effectiveness, assess impact on pipeline and revenue, and apply learnings to improve results.
• Serve as an internal consultant and subject-matter expert on account-based marketing strategy, best practices, and execution.

• 8–12 years of progressive experience in B2B marketing, demand generation, or account-based marketing roles.
• Bachelor’s degree in a relevant field.
• Proven experience influencing pipeline and revenue through strategic…