Field Marketing Manager

Overview

The Opportunity

As our Field Marketing Manager, you will own, scale, and innovate our events presence, directly impacting revenue growth and pipeline generation. This role drives enterprise-level impact by shaping our engagement strategy and delivering measurable ROI within a high-performing, collaborative team with ambitious goals.

You will step into a critical, high-impact role as our dedicated US Field Marketing Manager, taking full ownership of end-to-end planning and execution for all US events. This includes strategic conception to on-site delivery, removing operational bottlenecks, and significantly scaling our pipeline efforts. In addition to US-focused programs, you will support logistics and planning for select global events, contributing to broader market reach across 24+ events worldwide, and providing vital operational support for our global marketing initiatives.

Technical Proficiency

• Own end-to-end execution for multiple trade shows, field events, and webinars within the same year
• Manage event logistics independently, including vendor relations, shipping, booth operations, onsite staffing, and run of show
• Partner closely with Sales and SDR teams to drive pipeline and accelerate deals, from meeting targets to structured follow-up processes
• Demonstrate expert ability to track and report event performance and ROI, including sourced/influenced pipeline, meetings set, and conversion rates
• Champion process innovation by building repeatable event playbooks that elevate execution quality and efficiency across all programs

Demand Generation

• Build integrated demand generation campaigns that seamlessly combine field events with digital channels like email, webinars, and paid/organic media to drive pipeline
• Understand target markets and segments deeply, tailoring programs to align with Ideal Customer Profile (ICP) priorities, closely with Sales and SDR teams on campaign planning, meeting targets, and structured follow-up to convert engagement into pipeline
• Drive integrated field programs with distinct goals, including net-new pipeline generation, opportunity acceleration, and customer expansion/upsell. Experience running non-event demand generation campaigns, including nurture, paid search, display, and webinars, and integrating them with field activities for maximum impact

Strategic Thinking

• Build and own an annual/quarterly field marketing plan that is deeply aligned with business priorities, pipeline targets, segments, and regions
• Prioritize the right events and programs based on expected ROI, audience fit, and sales priorities, moving beyond simply "doing more events."
• Utilize performance data to continuously refine and improve strategy over time, identifying what to scale, what to stop, and what new initiatives to test
• Identify and launch new strategic field plays, such as executive dinners or partner-led programs, that materially improve pipeline quality and conversion
• Anticipate market and competitive shifts, proactively adjusting field strategy—including themes, messaging, event mix, verticals, and regions—to stay ahead and maximize impact

Collaboration

• Partner closely with Sales and SDR teams to strategically plan field programs, set ambitious meeting targets, and coordinate robust follow-up processes
• Collaborate cross-functionally with Product Marketing to align messaging, assets, and execution timelines for cohesive campaigns
• Work effectively with internal teams and external partners/vendors to ensure smooth execution and swiftly resolve any issues that arise
• Build trust and influence without authority, demonstrating strong teamwork, responsiveness, and a solutions-oriented attitude
• Manage difficult stakeholder situations effectively by navigating conflicting priorities and last-minute changes while maintaining trust and driving quick decisions

• Fully own the end-to-end execution of current US field programs and trade shows, ensuring seamless logistics and strong initial sales alignment
• Establish and formalize key performance indicators (KPIs) and reporting frameworks for all owned events, setting the foundation for measurable pipeline…