Head of Affiliate Marketing

We help creators get more out of every conversation with Instagram-focused automations and support for other channels like Messenger, Whats App, and Tik Tok. The result? Better engagement, more sales, and real, sustainable growth.

With a diverse team of 350+ people spread across three continents, we’re building the leading Chat Marketing platform that is used — and loved — by more than 1.5 million customers worldwide.

We’re looking for a Head of Affiliate Partnerships to own and scale one of Manychat’s most important acquisition channels. Our affiliate ecosystem includes over 25,000 partners across creators, publishers, and agencies and it already drives meaningful, efficient growth. This person in this role will be responsible for taking that engine to the next level.

You’ll be responsible for building a program that works at scale while also developing deep, high-trust relationships with our highest-impact partners. This is a strategic and hands‑on role where you’ll design systems, lead experimentation, and personally engage with top affiliates who drive a significant share of acquisition and revenue.

This role sits within the Growth organization and works closely with Product, Lifecycle, and Data teams. You’ll start with one direct report and will help shape the future structure of the team as the program scales.

Meet the Marketing team:

We're the voice of Manychat. A voice that's loud, creative, opinionated, and weird in the best possible way. We combine passion, data, and storytelling to cut through the noise and fuel mad growth.

Your work won't sit in a folder. It'll be out in the world — driving growth, sparking conversations, inspiring creators, and entertaining them. We're always down to test out new ideas and share learnings, so if you have something up your sleeve, say it! We want to hear it and make it happen together.

Own the affiliate channel end-to-end

You will be accountable for affiliate-driven acquisition and revenue, from strategy to execution. This includes goal setting, forecasting, performance tracking, and continuous optimization of the channel.

Build scalable onboarding and activation for long-tail partners

Design and launch automated onboarding, education, and activation journeys that help thousands of smaller partners succeed with minimal friction. This includes tooling, content, incentives, and lifecycle communication that drives early wins and sustained engagement.

Develop a high-touch program for top partners

Create and run a relationship-driven program for high‑potential and top‑performing affiliates. This includes personalized onboarding, ongoing strategy support, early access to launches, co‑marketing opportunities, and regular performance reviews. You’ll act as a trusted partner to creators and agencies who treat Manychat as a core growth lever.

Evolve the program with technology and AI

Partner closely with internal teams to adopt new tools and AI‑powered workflows that improve how affiliates are onboarded, supported, and activated. You don’t need to be an AI expert, but you should be curious, forward‑thinking, and excited to learn how new technology can unlock scale and efficiency.

Partner cross‑functionally

Work with Product and Growth teams to ensure affiliates are aligned with launches, positioning, and priority use cases. Bring partner insights back into the company to influence roadmap, messaging, and growth strategy.

Lead and grow the team

Manage and mentor the affiliate team, starting with one direct report. Over time, help define the org design, roles, and processes needed to support a global, high‑impact affiliate program.

You’ll bring:

Strong affiliate or partner program leadership

You have experience owning and scaling an affiliate or partner program at a growth‑stage or scaled tech company. You understand creators, publishers, and agencies and how their incentives, motivations, and businesses differ.

Strategic thinking with hands‑on execution skills

You can design long‑term strategy, but you’re equally comfortable getting into the weeds. You’re excited to build playbooks, test ideas, jump on partner calls, and refine systems yourself.

Ability to build deep…