Director, Field Marketing, Americas

About Sprinklr

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions.

We have a great opportunity for a senior marketing professional to lead marketing and own programming across our America markets. The Field Marketing position acts as the trusted advisor and strategic partner to the regional sales team, working across internal marketing functions and third parties to drive the business.

The Field Marketing Director will work closely with sales leaders, global peers, and report directly to the VP, Field Marketing and Global Events. You will have a team on the ground in all the key markets. You will craft and execute marketing plans in partnership with your stakeholders by aligning to the corporate campaign framework, executing locally to achieve KPIs, and ensure delivery of quarterly sales and growth targets.

You will land and expand programs and support the broader marketing team by providing the ‘voice-of-the-field’ for constant improvement and innovation. You will leverage data to inform the strategy across inside sales, managed sales, and partner teams. It will require building and nurturing relationships with the AMER sales leadership to over-communicate and gain alignment on marketing plans while ensuring proper lead follow up to achieve a range of targets.

You will manage the end-to-end lead process in partnership with inside sales and marketing operations, constantly looking for ways to improve the intake and conversion of the lead funnel and report on campaign success and business contribution. You will oversee the AMER field marketing budget. This territory may require some planning for multiple-language translation.

• 10+ years experience in B2B marketing with responsibility for account based marketing, managing in-person and virtual events, field marketing and partner marketing
• Experience delivering, accelerating, and expanding sales pipeline through regional marketing, targeting enterprise+ organizations.
• Experience building and executing a field/geo-specific marketing plan(s) in partnership with sales teams, leadership, and third-parties that results in win/win scenarios.
• Experience influencing and/or managing a min. 1MM marketing budget.
• You have a strong analytical mindset with the desire to measure, analyze, act, and improve marketing programs.
• Great communication, storytelling and presentation skills. Can demonstrate marketing leadership with sales leaders and customers.
• A life‑long learner who embraces a growth mindset.
• Ability to be creative, innovative, and think outside the box.
• Enjoy consensus building while making tough decisions on investments.
• You have a run‑through‑a‑brick‑wall level of drive, passion, and desire for results.
• Have an entrepreneurial spirit to build something from the ground‑up.

Salary range: $161,000 - $269,000. Base pay depends on multiple individualized factors, including experience, qualifications, job‑related knowledge and skills, and geographic location. Additional components may include discretionary bonus plan, commission plan, and/or equity plan, depending on role.

Sprinklr is proud to be an equal‑opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law.

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.