Marketing Events Sr. Manager

ABOUT US

EDAP is the Global Leader in robotic energy-based therapies pioneering ultrasound innovations that transform patient lives. With a dedicated team of 300+ professionals across 50+ countries, we are at the forefront of disrupting the status quo in prostate cancer, benign prostatic hyperplasia (BPH), endometriosis, and beyond. Our Focal One® robotic platform, the first of its kind, utilizes High-Intensity Focused Ultrasound (HIFU) for targeted therapy, ensuring prostate patients experience excellent oncologic control with few side effects and a fast overall recovery.

We are seeking a Marketing Events Sr. Manager to lead the strategy, planning, and execution of high-impact marketing events that support Focal One’s commercial and brand objectives. This role will spearhead our tradeshow and event presence across major medical conferences in Urology and Gynecology, as well as regional and internal events.

The Marketing Events Sr. Manager will manage a portfolio of national and regional trade shows, congresses, customer workshops, and internal meetings, ensuring flawless execution, regulatory compliance, budget discipline, and measurable ROI. The ideal candidate is highly organized, detail-oriented, adaptable, and experienced navigating the regulatory, clinical, and stakeholder dynamics unique to medical technology marketing.

• Spearhead Focal One’s overall event and tradeshow strategy, aligning plans with marketing, sales, and business objectives.
• Develop and manage a comprehensive annual event calendar, including major medical congresses, trade shows, customer workshops, advisory boards, and internal meetings.
• Coordinate Focal One’s presence at major medical conferences in Urology and Gynecology, ensuring consistent brand representation and strategic impact.
• Provide detailed project management for all major events, including timelines, deliverables, risk management, and cross-functional coordination.
• Responsible for coordinating all logistics and selection of event venues, including hotels and restaurants.

• Lead end-to-end planning and on-site execution for large- and small-scale events.
• Manage exhibition space selection, booth option selection, and all related logistics.
• Collaborate closely with the Creative team on booth and exhibition design, production, and execution.
• Coordinate partners, suppliers, and vendors for material production, shipping, handling, installation, and dismantle.
• Oversee registration, travel, accommodations, speaker logistics, and on-site staff coordination.
• Negotiate and execute contracts with venues, exhibition organizers, agencies, and vendors.

• Partner closely with Sales, Marketing, Clinical, and Executive teams to plan and execute impactful marketing events.
• Support the Sales team in the preparation and execution of successful customer-facing events, demos, and meetings.
• Interface with the Digital Media team to design and implement effective pre-event, on-site, and post-event communication plans.
• Ensure all events adhere to applicable regulatory, legal, and compliance guidelines, including HCP engagement rules.
• Align event messaging, demonstrations, and educational content with brand and product strategies.

• Own event budgets, forecasting, expense tracking, and reconciliation.
• Monitor all event-related expenses closely to ensure adherence to pre-defined budgets.
• Negotiate favorable terms and manage relationships with suppliers, subcontractors, and agencies.

• Define success metrics for each event and measure ROI, including lead generation, engagement, and pipeline impact.
• Collect feedback from internal stakeholders and event attendees.
• Analyze results and implement continuous improvements to enhance future event performance.

• Assume additional duties as assigned to support broader marketing and business objectives.

• 5+ years of experience planning and managing marketing events, preferably in Med Tech, medical devices, life sciences, or healthcare.
• Proven…