Vice President - Marketing

Vice President - Marketing

Department: Marketing & Leasing

Employment Type: Full Time

Location: Corporate

The Vice President of Marketing leads the development and execution of comprehensive marketing strategies that drive leasing performance, resident retention, and brand growth across communities at all stages of their lifecycle. This role combines strategic vision with hands‑on leadership to deliver impactful marketing programs across the company’s portfolio of communities.

Serving as a strategic connector between corporate teams, field teams, agencies, and partners, this role ensures marketing initiatives are executed consistently, efficiently, and h a strong focus on performance, collaboration, and innovation, this position plays a key role in translating strategy into measurable results. By leveraging data, market insights, and cross‑functional collaboration, this position drives growth, efficiency, and an elevated resident experience.

* This position is located in Austin, Texas. Real estate experience is highly preferred.*

• Develop and execute comprehensive marketing strategies for communities across all lifecycle stages (new development, acquisition, lease‑up, renovation, stabilized) to maximize occupancy, rental rates, and alignment with company goals.
• Lead renewal marketing strategy to drive year‑over‑year resident retention.
• Lead, mentor, and develop the marketing team, fostering creativity, collaboration, and continuous improvement.
• Create, review, and approve marketing training programs and documentation to ensure field and corporate teams are equipped for success.
• Leverage market research, customer insights, and sales feedback to refine strategies and campaign execution.
• Identify, test, and pilot new marketing channels, tactics, and technologies to improve performance, efficiency, and resident engagement.

• Develop and execute integrated, multi‑channel marketing campaigns (digital, social, partnerships, print, events, etc.) aligned with brand standards and targeted audience segments.
• Translate agency strategies and creative concepts into clear, actionable execution plans for field teams.
• Define campaign objectives, timelines, deliverables, and communication protocols to ensure consistent execution.
• Champion brand consistency across all channels, campaigns, and community‑level executions.
• Collaborate with brand and creative teams to translate brand positioning into actionable marketing programs that drive performance and engagement.
• Ensure brand positioning is consistently and effectively represented across community‑level marketing, promotions, and resident‑facing touchpoints.
• Ensure campaigns and messaging align with key cultural, academic, and social trends and calendar moments to maximize relevance and engagement.
• Develop training resources and provide ongoing support to field teams throughout campaign rollouts.
• Coordinate logistics, asset distribution, and resource allocation to ensure timely execution.
• Capture field feedback and performance insights to optimize future campaigns.

• Foster collaborative agency partnerships that encourage innovation and proactive problem‑solving.
• Manage agency and vendor relationships to ensure cost efficiency, quality, and compliance with brand guidelines, legal requirements, and company policies.
• Oversee contract negotiations, scopes of work, budgets, and performance reviews to maximize value and ROI.
• Establish clear communication, expectations, and KPIs to drive accountability and continuous improvement.

• Identify, evaluate, and secure national and local partnerships aligned with brand values and target audiences.
• Negotiate partnership agreements, including co‑marketing and revenue‑sharing opportunities.
• Collaborate with partners on promotions, events, and content to expand reach and engagement.
• Develop scalable partnership frameworks and ensure contract compliance with legal and finance teams.

• Define and monitor KPIs to evaluate marketing effectiveness, ROI, and progress toward…