Senior Paid Media Director

👋 About Olly Olly

Ready to roll up your sleeves and help transform local marketing forever? At Olly Olly, we’re blending technology and real‑world expertise to empower businesses across the U.S. like never before.

We believe small businesses are the backbone of our economy. That’s why we’re on a mission to provide them with tools, strategies, and insights that help them rank higher, generate high-quality leads, get calls and reviews, and, above all, grow sustainably, without the hassle.

The Olly Olly platform complements our hands‑on service perfectly: it’s no‑nonsense, easy‑to‑use software that helps local businesses streamline operations and contact management, drive leads, stabilize cash flow, and maximize revenue with minimal effort, so they can reclaim their time to focus on what they do best.

We aim to be the ultimate all‑in‑one platform for small business growth, allowing owners to manage every part of their business efficiently and effortlessly.

Our journey began as an agency, and we’ve already helped thousands of clients succeed. Now, we’re embracing an exciting new chapter: becoming a SaaS‑first company. By combining hard‑earned human expertise with AI and automation, we’re creating affordable solutions that give business owners peace of mind while driving measurable success.

The Director of Paid Media owns the end-to-end paid media strategy and execution across Google Ads and Meta (Facebook & Instagram). This role is responsible for driving revenue‑centric performance
, leading strategy for high‑value accounts, and managing a team of Paid Media Specialists responsible for day‑to‑day execution.

This is a player‑coach role that combines hands‑on strategic ownership, execution, and people leadership. The Director of Paid Media operates comfortably in a fast‑paced, evolving environment
, balancing multiple priorities while partnering closely with Sales, SEO, and Customer Success to ensure paid media is a core driver of client growth and business impact.

• Own end-to-end paid media strategy and performance across Google Ads and Meta (Facebook & Instagram).
• Set strategic direction for campaigns, including:
  • Audience strategy (prospecting, retargeting, lookalikes)
  • Creative testing frameworks and iteration
  • Budget pacing and performance optimization
• Review campaign performance regularly and guide the team on optimization priorities.
• Step in hands‑on when needed for complex accounts, high‑impact launches, or executive‑level client escalations.
• Stay current on platform changes, attribution limitations, and best practices,
  with deep expertise in Meta Ads Manager, campaign structure, and signal loss considerations
  .

• Manage, coach, and develop a team of Paid Media Specialists.
• Set clear performance expectations, goals, and quality standards in a high‑velocity operating environment
  .
• Conduct regular 1:1s, performance reviews, and ongoing feedback.
• Build team capability through training, documentation, and best‑practice sharing.
• Ensure consistent execution quality, efficiency, and accountability across accounts.

• Own paid media performance against revenue‑centric KPIs (ROAS, CAC, pipeline contribution, revenue impact).
• Review and approve weekly and monthly reporting prepared by the team.
• Synthesize account‑level data into portfolio‑level insights for leadership.
• Proactively surface trends, risks, and opportunities, and recommend strategic adjustments.

• Act as the senior paid media lead for high‑spend and Tier‑1 accounts
  .
• Lead or support high‑stakes client conversations, translating performance data into actionable growth strategies.
• Provide portfolio‑level visibility into paid media performance to guide internal prioritization and resourcing.
• Design holistic, multi‑channel strategies where Google, Meta, and emerging channels operate as a unified funnel.
• Navigate high‑level client escalations for high‑value accounts
  , stepping in as the senior paid media authority to resolve campaign performance concerns, alignment issues, or delivery risks while…