Marketing Operations Specialist

Marketing Operations Specialist – Austin, TX – Full Time

A hands-on marketing automation and funnel expert who will own the build, optimization, and execution of high-converting funnels.

Hammer Media is the digital media company that represents Caleb Hammer and his You Tube Channels. We’ve also launched Dollar Wise, a financial health platform built to extend our impact beyond content. Dollar Wise gives users personalized tools and resources to improve their money habits and take control of their financial future. Amassing over 2 million subscribers and over 3 billion views in 3 years, our hit show Financial Audit is one of the fastest growing channels on the internet.

Dollar Wise leverages the insights and lessons from the show to provide practical tools and resources that empower people to build better financial habits. Together, the Hammer Media brand and Dollar Wise platform are creating a powerful ecosystem for financial literacy, accountability, and long-term growth.

About the Role

The Marketing Operations Specialist is a hands‑on marketing automation and funnel expert who will own the build, optimization, and execution of high‑converting funnels across all Hammer Media products. In this role, you’ll be the in‑house Go High Level  specialist—partnering closely with Marketing and Creative to launch, test, and iterate funnels, landing pages, and email automations ’ll translate strategy into execution, continuously improving conversion rates, user experience, and performance in a fast‑moving, high‑growth environment.

This role is based in our Austin, TX office and requires you to be in the office five days a week.

What You’ll Do:

• Build, maintain, and optimize sales funnels and landing pages in Go High Level  for all Hammer Media products
• Create and manage email workflow automations and CRM sequences aligned with marketing strategy and campaign needs
• Collaborate with the Paid Advertising Manager, Senior Copywriter, Graphic Designer, and Project Manager to execute funnel builds and updates
• Design and implement A/B tests for funnels, landing pages, and email workflows to improve conversion rates
• Respond quickly to urgent requests for single‑page funnels, popup updates, banner changes, and landing page modifications
• Integrate and manage Go High Level  functionality including payment processors, analytics tracking, and marketing automation tools
• Handle minor customer service tasks and CRM management within Go High Level  as needed
• Serve as the in‑house Go High Level  expert, troubleshooting issues and maximizing platform capabilities
• Execute funnel strategy provided by the Head of Marketing and Paid Advertising Manager with speed and accuracy
• Ensure all funnels and automations are optimized for user experience, conversion, and brand consistency

Who You Are:

• 3‑5+ years of experience in marketing automation and CRM management
• Proven ability to build and optimize high‑converting funnels
• Proficient in major funnel and page‑building platforms, specifically Go High Level
• Demonstrated ability to build analytics reports and dashboards
• Deep understanding of direct‑response marketing, user psychology, and conversion rate optimization
• Comfortable operating in a fast‑paced, high‑growth startup environment where priorities shift and speed matters without sacrificing quality

What We Offer:

• Competitive compensation aligned with experience and performance impact
• Supportive and collaborative team that values your voice and ideas
• Growth potential and ongoing learning opportunities in digital marketing
• Unlimited PTO
• Health benefits and 401(k) with match
• East Austin office with a stocked snack bar
• Quarterly team building activities and events