Marketing Director Brand

Nimbus Healthcare is building the future of metabolic health — personalized, medically responsible, and grounded in real outcomes. Austin is our home, and from here we're building a brand that resonates locally and scales nationally. Brand is our competitive moat: the right messaging, positioning, and creative execution don't just support growth — they are growth.

We're hiring a Director of Growth & Brand to own paid acquisition, brand partnerships, messaging, and employer sales enablement — reporting directly to the Chief Growth Officer and leading key agency partners.

This is a player–coach role. You'll operate at the intersection of brand and performance, ensuring that messaging, creative, and positioning drive measurable results across every channel. You'll be accountable for CAC, MER, revenue growth, and ROI of the budget you own.

• Paid Acquisition & Performance Media: Own paid growth across Meta, Google, Tik Tok, and emerging channels. Direct agency partners with clear CAC, MER, and quality benchmarks. Drive continuous creative and messaging testing. Scale budgets responsibly ($40K+/mo baseline), tied to quality and LTV signals. Use brand differentiation to lower CAC and improve conversion over time.
• Lifecycle Agency Oversight: Manage the agency responsible for email and SMS across onboarding, engagement, retention, and winback. Ensure lifecycle messaging is consistent with brand positioning and tied to retention and LTV goals.
• Brand Partnerships & Influencer Marketing: Structure partnerships (e.g., Snap Kitchen, local Austin activations) that reinforce positioning and feed the acquisition funnel.
• Messaging & Brand Execution: Translate our brand platform into scalable messaging frameworks for ads, landing pages, sales materials, and employer collateral. Run messaging experiments and own the feedback loop across paid, creative, and sales.
• Employer Sales Enablement: Package DTC insights, patient outcomes, and messaging into employer-ready materials — one-pagers, pitch decks, ROI frameworks — that help close deals faster.
• Team Leadership: Support the build of a high-performing growth organization that balances lean internal talent with strategic agency partnerships. Own agency management and accountability across creative, content, and paid media. Identify when key internal hires create leverage and lead high-performing talent as the team scales. Scale impact through systems, documentation, automation, and AI — not headcount alone.

• Blended CAC & MER (with quality thresholds)
• Checkout conversion rate
• Revenue impact across DTC and employer channels
• Brand search & direct traffic growth
• Creative-driven CVR lift
• Experiment velocity & documented learnings

• 8+ years in growth or performance marketing
• 2+ years in healthcare, wellness, or regulated consumer businesses
• Strong analytical fluency — you own the numbers
• Experience managing agencies and distributed teams
• AI fluency (non-negotiable) — you actively use AI to multiply impact and remove bottlenecks

Judgment over hacks. Brand as a compounding asset. Ownership of outcomes. Bias for action without recklessness. Momentum beats perfection—we ship, learn, and improve in motion. Focus is a leadership responsibility—we protect what matters for our team and customers. We are human—we own it and move forward. We see the system, not just the task. Protecting our energy is a requirement—we can't help customers find their groove if we've lost ours.

Competitive base + performance bonus tied to DTC revenue goals. Equity grant. 401(k) match. Medical, dental, vision. Full access to Nimbus programs. Hybrid-enabled working model.