Director, Marketing-US, Knee

Job Description:

At Enovis we pay attention to the details. We embrace collaboration with our partners and patients, and take pride in the pursuit of scientific excellence — with the goal of transforming medical technology as we know it.

Because that’s how we change the lives of patients for the better. And that’s how we create better together. Why work at Enovis? See for yourself.

As a key member of the Marketing Team, you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes.

Job Title
:
Associate Director, Marketing | Hips and Knees

Reports To
:
Sr. Director, Marketing

Location
:
Austin, Texas

Driven by Enovis’ desire to create innovative products that help improve quality of life and restore movement to those suffering from degenerative arthritis, Enovis Surgical provides orthopedic surgeons with modern, patient-focused solutions for total joint arthroplasty. Partnerships with key surgeon consultants help provide advanced and proprietary patented solutions, including EMPOWR 3D Knee, the only dual-pivot knee system on the market, and Alti Vate Reverse Shoulder, a market-leading system, based on the design principles of the RSP Shoulder, which has demonstrated excellent clinical outcomes at 10 years.

Enovis Surgical offers surgeons and their patients a full range of primary and revision implants for hip, knee, shoulder, and elbow reconstructive joint surgeries, in addition to the tools and digital health technology needed in today’s changing healthcare environment.

The position is responsible for developing and leading execution of comprehensive marketing strategies to drive customer acquisition and retention with end-consumers of the company’s products and services. This is a downstream, market activation role that will collaborate within the marketing team and with cross-functional departments such as commercial strategy, sales, product, and data analytics to deliver data-driven marketing initiatives that support business growth and align with overall company objectives.

• Identify key market trends, consumer insights, and competitive dynamics to inform marketing strategies and product positioning
• Define key performance indicators (KPIs) for marketing initiatives and ensure proper tracking and measurement of performance against goals
• Shape lifecycle marketing initiatives to enhance customer acquisition, drive repeat purchases, and increase customer lifetime value
• Oversee personalization and segmentation strategies to ensure marketing efforts resonate with key audience segments
• Utilize data-driven insights to adjust marketing strategies and optimize effectiveness against business growth goals
• Provide regular reporting and presentations to senior leadership, highlighting marketing performance, opportunities, and challenges
• Partner with cross-functional teams (sales, product, analytics, and customer service) to ensure alignment of marketing strategies with broader business goals
• Work closely with fellow marketing team members to implement compelling marketing strategies that align with the brand’s vision and mission while also accomplishing assigned business objectives
• Cultivate a collaborative and high-performance culture
• Supervisory Responsibility – Leads a team of employees assigned to this function. Hires, trains, develops and retains a talented team.

• Supports the Surgical business
• Staff size (approx. 1-2 direct reports)

• 7+ years of experience in marketing, with a focus on strategy, and customer acquisition and retention
• Bachelor’s degree in Marketing, Business, Communications, or related field
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)

• Must be able to travel domestically up to 25%
• Typical work related travel assignments range 1-3 days, and as such overnight, out-of-town stays are required.

• At least five or more years of employee management experience is preferred
• Sales Experience, Consumer marketing is a plus
• Pr…