Lifecycle Lead

Title:
Lifecycle Experience Lead

Compensation: $150k+ base, plus equity and benefits

Location:
Austin, TX

Steadily is an insurtech that specializes in rental property insurance for landlords. We're five years old, 200 people, manage $40B in risk, and are on the way to becoming the biggest and best insurer of rental properties in the US. We exist to deliver fast, affordable insurance and to pay claims quickly and fairly. To do that, we hire the best for each role to build the experience that we'd want if we were a client.

We’ve grown rapidly to meet demand, writing 175,000+ landlord policies for investors nationwide. Now, we’re looking for a Lifecycle Experience Lead to own lifecycle communications as a system — not just campaigns. You’d be the product owner for how customers experience, understand, and trust the brand and product across marketing and service touch points. The objective is to move beyond simply sending messages to designing intentional customer journeys that not only enhance the client experience but also highlight opportunities for improved product and operational design.

This role reports directly to the Chief Marketing Officer.

Experience Design: You design lifecycle journeys holistically and approach the role as a product owner, using communications to shape the overall client experience. You identify when messaging is compensating for upstream UX or process issues, such as broken handoffs between product, support, and marketing, and surface insights to help design clear, frictionless flows.

Campaign Strategy and Execution: Own the campaign strategy and daily execution of all automated, personalized lifecycle communications. Define touchpoints that drive acquisition, activation, service, retention, and brand loyalty. Display a keen focus on user experience and issue resolution for clients, reducing contacts and service requests through strategic and personalized communications.

Cross-Functional Collaboration: Partner closely with internal stakeholders to align messaging, unlock data, and refine event triggers. Advise internal stakeholders on the best automated campaign strategies to achieve their desired outcomes.

Data & Segmentation: Leverage analytics to understand behavior, segment audiences, shape messaging, and personalize communications at scale.

Copywriting & Brand Voice: Develop compelling transactional and marketing copy, ensuring communication is clear, on‑brand, and appropriate to each audience.

Experimentation & Optimization: Track KPIs and report performance; test messaging, sequencing, content, and timing to continuously improve performance.

Platform & Compliance Stewardship: Apply automation operational best practices; steward deliverability, regulatory and legal compliance, consent management, and platform hygiene.

Experienced: 5+ years of managing programs across lifecycle marketing, client experience, operations, or growth functions. Hands‑on experience building automated flows in platforms like Braze, Iterable, Customer.io, or Hub Spot.

Action‑oriented: Strong execution mindset, comfortable writing briefs, copy, building campaigns, and pulling your own data. Ability to manage multiple programs and ship fast in a changing environment.

Data‑driven: Analytical instincts with experience measuring impact and reporting on KPIs. Comfortable with leveraging user insights to segment audiences and conduct thoughtful experiments.

Highly desirable: Experience in regulated environments (Insur Tech, Fintech, Lending, Health Tech, Payments) or B2B Saas. Copywriting skills for both D2C and B2B lifecycle messaging.

• $150K+ base salary
• Equity in the company
• 3 weeks PTO plus six federal holidays
• Health insurance, including Medical, Dental, Vision, Life, Disability, HSA, FSA
• 401K
• Free snacks & regular team lunches

• Austin, Texas.
• Steadily is building a workplace environment of team members who are passionate and excited to be together in person. Our office is in Austin, TX and is key to our fast‑paced growth trajectory.

Good company: Our founders have three successful startups under their belt and have recruited a stellar team to match.

To…