Marketing Manager

This role is responsible for defining and executing our marketing strategy, with a strong focus on client lifecycle, brand positioning, referral-driven growth, and long-term business development.

You will start by learning about us deeply: the clients, our values, our data, our history, and our goals. From there, you will help answer critical questions like:

• How should we be marketing to past clients and referral partners to drive repeat and referral business?
• What systems need to exist so that no client relationship goes cold after closing?
• How do we introduce ourselves to people who don’t know us yet, thoughtfully and consistently?
• Where should we focus energy and budget, and where should we stop?
• What does the client experience look like from first touch through lifetime relationship, and how does marketing support every stage?

This is a hands-on role that blends strategic thinking with execution. You will not just recommend ideas, you ll be building them.

• Learn The Muñoz Group brand, client base, and business deeply
• Develop a clear marketing strategy for past clients, referral partners, sphere of influence, and prospective clients new to the brand
• Define messaging, channels, and priorities for each audience segment
• Identify gaps, inefficiencies, and opportunities across current marketing efforts
• Make thoughtful recommendations on what to start, stop, and refine
• Align marketing strategy with annual business goals, production targets, and lead source priorities

• Design and execute past-client and referral nurture strategies that drive repeat business and referrals
• Build marketing touchpoints for key client moments from the first consultation through the years after closing
• Create and manage email campaigns, newsletters, client communications, and milestone-based outreach
• Partner with the Head of Happiness and the operations team to ensure marketing aligns with the real client experience
• Support the planning and marketing of 2+ annual client appreciation events and smaller community gatherings

• Own and protect brand consistency across all marketing materials and client-facing communications
• Develop listing and project marketing collateral that reflects our standard of quality
• Coordinate with photographers, designers, videographers, and vendors to produce polished deliverables
• Oversee all marketing output with a focus on quality, clarity, and restraint, ensuring nothing goes out that doesn’t meet the standard
• Provide strategic direction to external content creators and contractors working on social media, video, or other specialized content

• Help define how new audiences discover and understand The Muñoz Group
• Support marketing for Hawkridge and other growth initiatives
• Build campaign flows and messaging that introduce the brand thoughtfully to new prospects
• Develop strategies for sphere-of-influence growth, agent referral network marketing, and community visibility
• Partner with outside specialists for advanced SEO, paid advertising, or technical work when needed

• Track and review marketing performance with a focus on what’s driving referrals, repeat business, and new client acquisition
• Bring structure and repeatability to marketing execution, including building the systems so marketing works consistently over time
• Refine strategy based on results, client feedback, and evolving business goals
• Report insights and recommendations directly to leadership

Must-Haves

• 4–7 years of experience in marketing, brand, or growth roles
• Proven ability to translate business goals into marketing strategy and execute end-to-end
• Excellent judgment, taste, and attention to detail
• Ability to think both short-term and long-term and move between strategy and execution fluidly
• Comfortable working closely with leadership and operating with high autonomy
• Austin-based or willing to relocate

Nice-to-Haves

• Real estate, luxury, hospitality, or lifestyle brand experience
• Experience building marketing systems in growing or founder-led businesses
• Familiarity with CRM and marketing automation tools
• Experience managing external vendors, contractors, or creative freelancers

$65,000 - $75,000 per year

The Muñoz Group is a top-performing real estate team in Austin, Texas, having achieved $78.2M in volume with 109 transactions in 2025 (28% growth over 2024). Led by Principal Agent Lisa Muñoz, our team is known for delivering excellent client experiences at every price point under our brand promise: "FIND YOUR AUSTIN." We re searching for someone who can execute the marketing that drives repeat business, referrals, and brand awareness.