Principal Strategist, Client Brand & Marketing Strategy

Recognized as the No. 1 site trusted by real estate professionals, ® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, ® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

® was built by REALTORS®, for REALTORS® — and that connection to the industry is still at the heart of everything we do. Our mission is to empower real estate professionals — helping agents, brokers, teams, builders, and media partners grow their businesses and strengthen their connection to consumers.

As the Principal Strategist, Client Brand & Marketing Strategy
, you will operate as a senior individual contributor and enterprise influencer — defining ® brands its value to the professional audience. You’ll architect the B2B brand narrative, positioning, and marketing frameworks that shape our reputation as the most trusted partner for agents, brokers, and builders to grow their businesses.

Reporting directly to the Chief Client & Revenue Officer, and working in close partnership with the Chief Consumer & Marketing Officer and VP of Brand and Creative, this role acts as a strategic advisor and unifying force across product, marketing, and revenue teams to ensure ®’s professional strategy drives both brand equity and business growth. This role is part of the Client organization, which owns all of ®’s B2B products and partnerships for agents, brokers, lenders, and other professionals.

You will guide the strategic direction of how ® engages the professional ecosystem — shaping our presence across national campaigns, client-facing product launches, and builder collaborations. You will ensure these efforts complement our broader industry partnerships and trade presence. Every touchpoint you influence will reinforce one enterprise-level narrative that ®'s leadership in the $2.8 trillion dollar residential real estate market.

This is a senior individual contributor role operating at enterprise altitude — translating strategy into measurable growth, and helping shape how ® leads the next era of real estate. It requires the rigor of a strategist, the creativity of a storyteller, and the leadership to turn insight into integrated marketing that drives results.

• Shape the Enterprise Client Marketing Strategy: Architect the strategic foundation — audience insights, value propositions, and narrative frameworks — that define how ® connects its products and services to the professional marketplace.
• Drive Client Brand Positioning: Influence how ® shows up to our customers — from national B2B campaigns to high-impact thought leadership and partner integrations — ensuring unified storytelling and measurable market impact for our professional products.
• Influence Go-to-Market Strategy: Partner across Product, Revenue, Creative, Channel teams and Sales teams to translate strategic insight into integrated, high-performance go-to-market campaigns that accelerate adoption and retention.
• Align Brand and Business Priorities: Ensure positioning and messaging are embedded upstream in product, sales, and communications planning — connecting marketing strategy directly to growth, adoption, and retention goals.
• Measure and Optimize at Scale: Define success metrics across campaign performance, brand health, and professional engagement; leverage data, AI-driven insights, and post-campaign learnings to continuously refine strategy.
• Bridge Client and Consumer Storytelling: Ensure ®’s professional and consumer narratives work in harmony — one brand, two sides of the marketplace.

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work…