Senior Product Marketing Manager

Overview

Turn Key Lender is a global SaaS platform that enables financial institutions and lenders to automate and scale their lending operations through AI-driven decisioning, workflow automation, and advanced analytics. As we continue to grow globally, we are building a modern go-to-market engine to support scalable pipeline generation, product adoption, and market expansion.

We are looking for a Senior Product Marketing Manager to define and scale our product positioning, messaging, and go-to-market approach.

The Senior Product Marketing Manager will own positioning, messaging, and go-to-market strategy for Turn Key Lender’s solutions. This role is responsible for clearly articulating our value to target buyers, enabling Sales to win, and ensuring the market understands how Turn Key Lender is differentiated.

This is a hands-on individual contributor role for a strategic thinker and strong communicator who is equally comfortable defining strategy and creating the assets that bring it to life. The ideal candidate is a builder who can translate complex products into clear, compelling business value and personally develop high-quality messaging and sales materials.

This role will help build and scale the product marketing function from the ground up, establishing the frameworks, assets, and market insights needed to support long-term growth.

• Develop and refine product positioning, value propositions, and messaging for priority segments and use cases
• Clearly articulate differentiation, competitive advantages, and business outcomes
• Create messaging frameworks and narrative structures that can be used consistently across marketing, sales, and customer communications
• Ensure messaging is aligned to target buyer needs, pain points, and industry trends

• Personally write and refine core messaging, value propositions, and narrative frameworks
• Develop high-quality product and solution materials, including:
• o Sales presentations and pitch decks
• o Solution briefs and one-pagers
• o Website and landing page copy (in partnership with Content)
• o Launch messaging and product collateral
• o Talk tracks and value summaries
• Continuously improve materials based on sales feedback, win/loss insights, and market response
• Personally develop and maintain core sales enablement assets, including:
• o Pitch decks and solution presentations
• o Battlecards and competitive comparisons
• o ROI and value messaging
• o Industry or use-case specific materials
• Partner closely with Sales leadership to identify gaps and improve win rates
• Support sales readiness through messaging guidance, training, and ongoing updates

• Lead go-to-market planning and execution for new products, features, and releases
• Define target audiences, value messaging, and launch strategy
• Partner with Demand Generation and Content to ensure successful campaign execution
• Coordinate cross-functional launch readiness across Product, Sales, and Customer Success

• Conduct market, buyer, and competitive research to inform positioning and strategy
• Develop buyer personas and use case frameworks
• Monitor competitive landscape and provide actionable insights to Sales and leadership
• Gather customer and field feedback to continuously refine messaging

• Partner closely with Product Management to understand the roadmap and translate capabilities into clear customer value
• Collaborate with the Director of Demand Generation to align campaigns with positioning and segment priorities
• Work with the Senior Content Marketing Manager to scale messaging into high-impact content and digital experiences
• Partner with subject matter experts across Product, Sales, Customer Success, and Leadership to capture insights and validate messaging
• Serve as the bridge between Product, Sales, and Marketing to ensure consistent go-to-market execution

• Clear, consistent positioning and messaging across the organization
• Strong library of sales-ready assets that support deal progression
• Improved sales confidence and alignment around value messaging
• Successf…