Content Marketing Manager, Ecommerce

Workweek is reimagining how business leaders create, connect, and collaborate. We’re solving the knowledge expert paradox by building Operator Networks —professional communities where verified leaders share high-signal insights. We are building for expertise and utility, not just dopamine.

At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who have actually done the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.

Workweek is looking for a Content Marketing Manager to create content and execute on the vision of our ecommerce-focused B2B media brands, Go-to-Millions and Sharma. Guided by the Director of Content, this role will act as a true partner to content creators Ari Murray (Go-to-Millions) and Nik Sharma (Sharma), in creating excellent, expert-level content that engages and informs professionals working in ecommerce while growing the brands’ impact across a variety of channels and formats.

This role requires an exceptional writer capable of absorbing, reproducing, and ultimately owning GTM and Sharma’s specific brand voices. Other important skills are researching capabilities, creative ideation, a next-level eye for detail and quality control, the capacity to collaborate with multiple teams without losing track of priorities, and the ability to develop thoughtful content strategies.

The ideal candidate for this role is a content marketer for an ecommerce-related brand, either for a brand/product or a SaaS/vendor company. Additionally, the ideal candidate has a background in writing, research/analysis, professional communications, and/or ecommerce and/or growth marketing—and can speak the language of ecommerce business leaders in an engaging, accessible, and human way (without dumbing it down).

This candidate is also ideally experienced or interested in creating content for various social platforms (particularly Linked In or X).

• Writing experience. Extremely strong writing skills across diverse formats, including email, social, and web. A genuine love of writing, especially writing designed to serve a specific professional community. Must have the ability to emulate an expert-level voice, and to communicate in a personable, engaging way.
• Must love brands. This person should eat, breathe, and sleep ecommerce brands. They should have an eye for what makes a great customer experience and how the best brands differentiate themselves.
• Research and storytelling.Can go on fact-finding missions, and pull out the most compelling story to tell in a newsletter, X thread, etc.
• Relevant growth marketing experience . The ability to speak to the concerns of ecommerce operators.
• Organized, flexible, and detail-oriented.Known for keeping track of multiple projects without missing deadlines or forgetting the little things.
• Collaboration and communication.Great at working in a team, curious, and great at taking feedback and following up to push projects over the finish line.
• Discreet and professional.Comfortable and effective in representing the brand as themselves, but also happy to disappear into the creator’s voice.

• Guided by the Director of Content and in collaboration with creators Ari Murray and Nik Sharma, act as the ultimate expert on and gatekeeper of the creators’ voice and brand.
• Absorb and maintain editorial guidelines and content themes.
• Incorporate Creator and Strategist feedback to make sure every piece of content represents the quality of the brand and drives toward the growth of its ICP.
• Collaborate with Director of Content, creator, and key team stakeholders on tracking and fulfilling standard weekly deliverables along with monthly/quarterly/weekly tasks.
• Represent creators and brands across a wide variety of formats and platforms, including:
• Cura…