Director, Brand Media;

At Auctane, we are united by a passion to help businesses deliver — whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever‑changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items — over $200 billion worth — to recipients around the globe.

The Auctane family of mailing and shipping software products includes Ship Station, , Ship Station API, Metapack, Global Post, and Packlink. Our partners include Amazon, UPS, USPS, eBay, Big Commerce, Shopify, Woo Commerce, and Walmart.

Win as One. Delight Customers. Deliver Great Outcomes.

The Director of Brand Paid Media is a hands‑on leader responsible for the end‑to‑end strategy, planning, execution, and optimization of traditional paid media across Linear TV, OTT/CTV, Online Video (OLV), You Tube, Audio, Print, Direct Mail, and Out‑of‑Home (OOH). This role balances brand‑building discipline with performance‑driven learning, ensuring media investments drive long‑term brand equity while delivering measurable, near‑term business impact.

The Director, Brand Paid Media owns media investment decisions, actively manages agency partners, and applies rigorous data analysis, testing, and optimization frameworks to continuously improve effectiveness, efficiency, and scalability.

As a player‑coach, the Director will work closely with the media team to elevate execution, strengthen measurement and attribution practices, and turn insights into action. Success in this role requires strong cross‑functional collaboration with Brand, Growth, Analytics, Finance, Creative, and Product partners to align media strategy with business priorities and accelerate learning across the organization.

This is a critical leadership role for an operator who thrives in complexity, is comfortable balancing brand impact with performance accountability, and can drive results as the business evolves from growth‑stage execution to enterprise‑scale excellence.

Success in this role is measured not only by execution quality, but by your ability to connect traditional media investment to business outcomes, learn quickly, and scale what works across an evolving enterprise with a high‑growth SaaS mindset.

This position is hybrid (3 days per week in office)and is located in Austin, TX
. Up to 5% travel required annually.

The Growth & Performance Marketing team is responsible for all global paid media investments, driving customer acquisition across the portfolio of brands for consumers and enterprise businesses. This is a unique opportunity to make a significant impact on a high‑growth company in a fast‑moving, dynamic marketplace.

• Primary Objectives
  :
  • Meet or exceed first time customer targets by brand and geo
  • Tight budget management (no over and underspend against plan)
  • Deliver trials and subscribers targets globally and by brand and geo
  • Develop integrated media strategies across Auctane’s portfolio of brands, incorporating traditional channels in close coordination with the Performance Marketing team
  • Align media plans to business objectives, supporting both short‑term revenue targets and long‑term brand growth.
  • Design learning agendas and test‑and‑learn roadmaps to continuously improve media effectiveness.
• Budget & Investment Management
  :
  • Manage traditional media budget allocation spend to maximize return and brand impact.
  • Partner closely with Finance on forecasting, pacing, and performance reporting.
  • Ensure disciplined investment decisions grounded in data, experimentation, and business outcomes.
• Measurement & Attribution
  :
  • Establish a measurement approach to ensure data is being captured for traditional channels that are difficult to measure
  • Triangulate internal data systems with third party vendor/platform data to cross‑validate performance reads
  • Utilize best practice modeling tools like media mix modeling (MMM) and multi‑touch attribution (MTA) to ensure a holistic view of channel incrementality
• Execution, Optimization & Performance
  :
  • Lead campaign activation and day‑to‑day…