Product Marketing Lead

About Osano

Osano is an innovative B-Corporation built around a simple belief: privacy is a fundamental right. Since day one, we've been focused on giving modern enterprises the ability to innovate quickly, stay competitive, and earn customer trust by respecting data privacy and complying with consent guidelines. Our products help organizations operate confidently in a rapidly evolving regulatory and technological landscape.
About the Role

We're looking for a Product Marketing Lead to join our Marketing team. This person will play a pivotal role in defining and amplifying Osano's story as the leading data privacy management platform across our target markets.

This position is ideal for a strategic, creative, and execution-oriented product marketer who thrives in high-growth SaaS environments. You are equally comfortable developing differentiated positioning and messaging as you are driving cross-functional go-to-market execution. As a player/coach, you will initially operate as a team of one with the opportunity to build and scale the Product Marketing function as the company grows.
Responsibilities

Positioning & Messaging

• Lead the strategy and implementation of differentiated product positioning and persona-driven messaging
• Champion compelling storytelling that sets the narrative for Osano's offerings in the privacy and trust management landscape
• Translate complex product capabilities into clear, differentiated value propositions

Go-to-Market Leadership

• Define and execute comprehensive, cross-functional go-to-market strategies for new and existing product launches
• Own product launch strategy and drive alignment across Marketing, Sales, Product, and Customer Success
• Ensure successful execution across the full product and sales lifecycle

Sales Enablement & Revenue Partnership

• Develop and optimize sales playbooks, messaging frameworks, and enablement materials
• Equip and train Sales teams on Osano's value proposition and competitive differentiation
• Establish strong bi-directional feedback loops between Sales and Product

Content & Campaign Strategy

• Oversee creation of high-impact marketing collateral (web copy, webinars, sales decks, demo videos, sales plays, etc.)
• Partner with Revenue Marketing to design campaigns that drive pipeline growth, expansion, and conversion

Market & Competitive Intelligence

• • Serve as the company's subject matter expert on competitive intelligence and industry trends
  • Own relationships with analysts (Gartner, Forrester, etc.) to elevate Osano's position in key reports
  • Continuously monitor the AI and privacy landscape to inform positioning and strategy

About You

• You are a strategic consultant and visionary product marketer who balances big-picture thinking with hands-on execution
• You thrive in early-stage, high-growth environments and enjoy building scalable foundations
• You take pride in clear, concise communication and understand its role in building trust
• You are entrepreneurial, resourceful, and adaptable to shifting priorities
• You're knowledgeable about the AI landscape and have a bias toward leveraging modern tools responsibly and effectively
• You're comfortable operating autonomously in a remote environment while proactively collaborating cross-functionally

Must-Haves:

• 7+ years of Product Marketing experience in B2B SaaS
• Proven experience leading cross-functional product launches
• Strong background in positioning, messaging, and persona development
• Experience partnering closely with Sales, Product, and Revenue teams
• Demonstrated ability to translate technical capabilities into differentiated business value
• Experience working in market-led SaaS organizations

Nice-to-Haves:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience in privacy, compliance, legal tech, cybersecurity, or adjacent industries
• Experience building or managing a high-performing Product Marketing team
• Familiarity with Hub Spot Marketing Hub and CRM
• Experience working with industry analysts (Gartner, Forrester, etc.)

Why Us

• A well-defined career path that's not just "climbing the ladder" - learn different competencies, skills, and concepts as you progress and get recognized for it.
• Supportive leadership and…