Creative Director

Job Description

Creative Director – Men’s Lifestyle Apparel Brand

We’re hiring a Creative Director to help shape the future of a premium men’s lifestyle apparel brand — from campaign concept and product storytelling to photoshoots, launches, digital experiences, and the overall feel of how we show up in the world.

This is a hands‑on leadership role for someone who can think strategically, move quickly, lead a team, and understand a high‑level brand design for a customer that’s writing marketing copy, build a site and the ability to run ideas into work that gets attention and drives the brand forward.

Not just ads. Not just aesthetics. The full picture.

• Lead Creative Strategy & Execution
• Translate marketing goals into clear, compelling creative ideas
• Develop campaigns across paid media, web, wholesale, and organic channels
• Bring fresh thinking and new campaign concepts that help connect stand out in the lifestyle apparel category
• Collaborate closely with the Founder/CMO to help shape marketing direction and creative strategy
• Introduce new ideas, storytelling approaches, and creative opportunities that continue leveling up the brand

• Build Product Stories from the Ground Up
• Partner with product teams to develop tribe briefs ahead of launches
• Help shape product narratives, messaging, and go-to-market storytelling
• Create every campaign from a single, strong point of view behind it

• Collaborate closely with Product, Wholesale, CX, Marketing, and E-Commerce
• Help ensure the brand experience feels cohesive across every customer touchpoint

• Concept, plan, and execute photoshoots and video productions
• Work closely with designers, copywriters, photographers, and creators to bring campaigns to life

• Shape the brand’s visual identity and create all deliverables and channels
• Partner with E-Commerce and Marketing teams on website creative, landing pages, product storytelling, and overall site experience
• Help ensure paid social creative and digital marketing assets feel elevated, on‑brand, and performance‑mind­ed

• Provide strong creative leadership, direction, and feedback to the internal creative team
• Help mentor emerging talent and move quickly
• Bring a high level of accountability, energy, and follow‑through to the work

• 5+ years in creative roles (brand and/or agency)
• 2+ years leading creative teams
• Strong portfolio showing brand storytelling, campaign thinking, paid social creative, and digital design
• Strong understanding of paid social creative and what makes campaigns resonate across digital channels
• Experience working on website design, e‑commerce storytelling, and digital brand experiences
• Comfortable being both strategic and hands‑on