Digital Merchandising Specialist

Austin, Texas, United States Corporate Functions

In this role, you will be responsible for developing and managing comprehensive digital merchandising strategies and executing plans across a variety of programs, campaigns, and initiatives for the Apple Store Online platforms.

• Drive awareness and consideration for key Apple products, programs, and value propositions through the planning and execution of merchandising content and creative across the Apple Store Online and the Apple Store app.
• Translate customer insights and business goals into actionable merchandising strategies.
• Optimize digital merchandising against KPIs through multi‑variate testing and performance analysis. Collaborate and align with cross‑functional teams including Commercial Marketing, Marcom, Commercial Programs, Digital Experience, and Analytics.
• Author business briefs to define merchandising strategies, requirements, program messaging, positioning, and KPIs.
• Provide direction and feedback on creative and copy deliverables.
• Identify testing and merchandising optimization opportunities.
• Present proposals and learnings to senior leadership.
• Identify process improvements through AI and emerging technologies.

• 4+ years of experience in e‑commerce, retail, or tech industry, with a background in digital merchandising, marketing, or equivalent.
• Strong analytical skills and the ability to present findings effectively through compelling storytelling.
• Excellent presentation, written, and verbal communication skills.
• Proven ability to collaborate effectively within cross‑functional teams.

• Strong ability to coordinate cross‑functional workflows and oversee multiple moving parts simultaneously.
• Ability to influence and align leadership and stakeholders.
• Comfortable functioning in ambiguity and rapid change.
• Experience with digital tools, systems, and website analytics including Adobe Analytics and Tableau.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Learn about accessibility in Apple’s workplace. Learn about reasonable accommodations for job applicants.

Apple accepts applications to this posting on an ongoing basis.