Marketing Content Manager; Austin, TX

Wi-Fi Alliance ® is the worldwide network of companies that brings you Wi‑Fi ® . Our vision is to connect everyone and everything, everywhere.

Behind Wi‑Fi’s worldwide ubiquity and accessibility is Wi‑Fi Alliance – the trusted leader for the Wi‑Fi industry for over 25 years. Among associations, we are widely regarded as the gold standard for identifying market needs and aligning our work to deliver on those opportunities. Wi‑Fi Alliance eliminates barriers around technology adoption that would otherwise limit the potential of Wi‑Fi, setting a benchmark for Wi‑Fi excellence that users, industries, and governments trust.

Our organization has proven its ability to accelerate adoption and time to market for Wi‑Fi technologies. Wi‑Fi Alliance offers a collaborative environment where our members actively identify emerging requirements and work together to bring technologies and solutions rapidly to market. Wi‑Fi Alliance is the forum where industry problems are solved, and where challenges are anticipated and solutions are identified before issues ever reach Wi‑Fi devices.

Wi‑Fi Alliance removes obstacles to success, allowing our members to leverage our proven processes and focus their attention on technology innovation. In all we do, we are deeply invested in the long‑term success of Wi‑Fi and our members.

Wi‑Fi Alliance work includes the development of Wi‑Fi technologies, requirements, and programs that promote a robust global Wi‑Fi ecosystem. We are strong advocates in preserving unlicensed spectrum for Wi‑Fi and are active in industry thought leadership and global marketing.

The Marketing Content Manager defines content strategy for Wi‑Fi Alliance, maintains core communication channels (i.e. The Beacon blog and The Signal podcast), establishes an executive thought leadership program, and drives the development of marketing content for communications, public relations, regulatory, and technology launch activities.

The Marketing Content Manager reports to the Director of Marketing Communications.

• Develop Wi‑Fi Alliance content strategy and create a wide range of industry content across various market segments for use in marketing and public relations activities
• Help establish consistent thought leadership program and create impactful executive presentations, articles, remarks, and other content for industry and member events
• Work with subject matter experts and members to identify content gaps and develop industry highlight sheets, reports, brochures, event presentations, contributed articles, asset packages, digital toolkits, electronic and social media content
• Own and manage The Signal podcast, driving content strategy, editorial planning, production, promotion, and performance analytics to amplify Wi‑Fi Alliance thought leadership
• Manage The Beacon blog editorial calendar and regular Insider newsletter (monthly) and increase promotion and awareness of Wi‑Fi Alliance activities through these channels
• Support global PR programs with written content for press releases, media presentations, byline articles, etc.
• Assist the Social Media Manager in developing content for digital marketing (web content, e‑newsletters, social media, animations, videos, etc.)
• Curate and post content for wi‑fi.org public and member websites
• Monitor industry media and research; develop and maintain Marketing Communications Data Library for reuse in marketing materials and social media activities
• Facilitate creation of the organization’s Annual Report and Annual General Meeting per company bylaws, including schedule creation, content development and edits, and work with cross‑functional teams and vendors
• Create email copy and cadence for automation campaigns to support marketing objectives
• Support internal Sales and Product Management teams through content and quarterly newsletter
• Update and maintain the organization’s New Member Onboarding training deck to give incoming members a holistic understanding of Wi‑Fi Alliance membership, certification, marketing opportunities, and values
• Support regulatory efforts through blogs, press releases, podcasts, reports, presentations, and web content
• Stay up to date…