Analyst, Insights, Data & Intelligence

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

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More about the role:

The Business Insights, Data & Intelligence (BIDI) team sits at the heart of this work-turning data into strategic insight that drives storytelling, campaign performance, and business outcomes.

Due to our expanding client roster and scopes, Burson is seeking to hire a group of Analysts to join our best-in-class Business Insights, Data & Intelligence (BIDI) team, supporting some of the world's most recognizable global brands such as The Coca-Cola Company, Verizon and Google. This opportunity is ideal for a recent graduate with internship experience in digital media, marketing, communications, or analytics who is excited to explore the intersection of social media, consumer behavior/social listening, and data-driven storytelling.

As part of a highly collaborative team, you'll gain hands-on experience uncovering cultural insights, monitoring online conversations, and helping brands make informed decisions through social and digital intelligence. This is a unique opportunity to launch a career in analytics at one of the world's leading global communications agencies while working across high-profile client accounts.

This role can be based in Atlanta, the New York metro area, or Los Angeles, with a preference for Atlanta-based candidates.

Relocation assistance will be available for candidates open to relocating to Atlanta.

What you'll do:

* Support social listening, media monitoring, and reporting initiatives across a portfolio of global brands.

* Track cultural moments, emerging conversations, competitor activity, and consumer sentiment across social and digital platforms.

* Utilize industry-leading tools such as Brandwatch, Sprinklr, and News Whip to uncover actionable insights tied to brand reputation, campaign performance, sustainability, and corporate communications initiatives.

* Translate complex social and digital data into clear, compelling narratives and presentations for internal teams and clients.

* Help lead recurring reports, dashboards, and performance analyses to measure brand health and campaign impact.

* Monitor online conversations and media trends surrounding brand, industry, and corporate topics in real time.

* Partner with cross-functional teams across strategy, creative, media, and communications in a fast-paced agency environment.

* Gain exposure to both agency operations and client-facing work while developing analytical and storytelling skills.

Experience that contributes to success:

* Bachelor's degree in communications, marketing, journalism, public relations, data analytics, business, or a related field.

* 1-2+ years of experience in analytics, insights, or intelligence roles working within or for the PR, Communications, or Advertising industry, with a deep understanding of its unique data landscapes, client demands, and strategic challenges.

* Strong curiosity about social media trends, consumer behavior, internet culture, and data-driven insights.

* Excellent written, verbal, and presentation skills with the ability to synthesize information clearly and concisely.

* Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

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