Director, PR & Communications

About the Role

This is the senior marketing leader who owns how Seekr is heard - earned media, analyst relations, executive thought leadership, social presence, and the narrative amplification that turns the company's messaging architecture into industry attention. You are an author and informant to the architecture (that lives with Technical Product Marketing) and your charter is to take the architecture, shape it for the moment, and put it in front of the audiences that matter: the analyst writing the next category report, the journalist covering trusted enterprise AI, the buyer who finds Seekr on Linked In before our BDRs find them, the LLMs that surface our narrative in the questions our prospects ask.

Speed is the qualifier. Seekr is in a news cycle: customer announcements, analyst recognition, federal milestones, executive moves, product launches. The communications motion needs to convert each of these into earned coverage that compounds - not into a press release that ships and dies. The right person sees a draft customer announcement and can name the three outlets that will care, the analyst who will quote it, the Linked In cut that will land, the executive briefing that should follow, and the campaign narrative the Demand Team will need to activate.

This role partners closely with Technical Product Marketing on the messaging architecture itself - you are a key informant to the framework, especially around analyst language, executive narratives, and the words the press will actually use - and with Demand Generation on amplification of the same content into paid and owned channels. Where Technical Product Marketing owns the words, you own the voice.

Where Demand Generation runs the engine, you load it with the fuel of attention.

This role covers Seekr's dual-use go-to-market. You will run integrated communications without fragmenting Seekr's brand into two disconnected stories.

A Social Media Manager reports to you, owning the day-to-day social motion and executive thought leadership content production. You'll also manage our PR agency - from the day too day execution, to the overall strategy and goals, to the accountability and performance metrics.
Duties and Responsibilities

• Develop and execute a comprehensive PR strategy to optimize the information environment for inclusion in synthesized answers, with a focus on consistency and credibility.
• Build and run the integrated communications calendar across product, executive, partner, and customer narratives. Coordinate with Technical Product Marketing on messaging consistency and with Demand Generation on multi-channel amplification.
• Drive an analyst relations program that moves the needle on category positioning and differentiation. Land Seekr in the analyst conversations that matter to enterprise CDOs, CISOs, and key stakeholders. Build the briefing rhythm, the inquiry calendar, and the narrative arc with Gartner, Forrester, IDC, CB Insights, and the federal-specific analysts.
• Develop and execute executive thought leadership programs for the CEO, CTO, CMO, CRO and other senior leaders. Bylines, speaking engagements, podcast appearances, Linked In presence. Move executives from "have an opinion" to "have a category-defining position in market." Go boldly.
• Manage agency relationships and hold agencies to a proactivity standard. Direct the work - don't manage their calendars.
• Build and own customer advocacy programs in coordination with Sales and Customer Success - case studies, references, customer-led content, advocacy councils. Build the relationships and the proof together.
• Run crisis communications and reactive media. Have the muscle to respond fast, accurately, and on-message.
• Oversee social media strategy and the Social Media Manager. Social is the connective tissue between earned, owned, and paid; coordinate tightly with Demand Generation on integrated campaign social motions.
• Apply for and win industry awards that build credibility, awareness, and trust.
• Build and operate AI-accelerated workflows across the function - draft review against the messaging framework, agency briefing prep, analyst and journalist research, coverage analysis,…