Marketing and Events Manager

Marketing and Events Manager

Location:

Austin, TX, US (Full‑time, Exempt)

3 days ago Requisition

ZP Better Together, LLC (ZP) is a dynamic and innovative communications company dedicated to providing access to communication for deaf, hard‑of‑hearing, and hearing individuals alike. Our mission is to ensure inclusive communication access for all through meaningful technology, services, experiences, and community‑driven engagement. We are growing rapidly and expanding our national presence. We seek a Marketing and Events Manager to elevate our brand visibility, event strategy, outreach initiatives, and customer engagement nationwide.

The Marketing and Events Manager will plan, develop, manage, and execute high‑impact internal and external events while serving as a strategic contributor to the Marketing team. The role strengthens ZP’s brand visibility, creative direction, customer engagement, and community relationships across national markets. Responsibilities include event leadership and marketing support with creative insights related to brand initiatives, storytelling, campaign visibility, experiential marketing, and audience engagement.

• Develop and manage a comprehensive annual events calendar (conferences, trade shows, community outreach events, webinars, internal meetings, and corporate functions).
• Lead the creative and strategic development of event concepts that align with ZP’s brand, mission, and business objectives.
• Design visually compelling event layouts, displays, décor concepts, and environmental branding to enhance attendee engagement and reflect ZP’s identity.
• Create detailed event planograms, floor diagrams, booth layouts, traffic‑flow maps, and staging documents for sponsored events, activations, and large‑scale engagements.
• Define event goals, target audiences, key messages, and success metrics for all events.
• Conduct research to identify optimal venues, event themes, industry trends, and opportunities for improved engagement.
• Develop project plans outlining timelines, deliverables, budgets, staffing requirements, and communication protocols.
• Manage pre‑event briefings, run‑of‑show documents, event scripts, and all planning materials.
• Ensure events are accessible, inclusive, and aligned with Deaf Culture best practices—including ASL access, interpreters, and visual communication safety.
• Oversee all logistical aspects (venue coordination, catering, travel arrangements, shipping, booth logistics, equipment needs).
• Translate planograms, diagrams, and visual layouts into fully executed physical environments (branded signage, interactive displays, booth setups, and visual storytelling elements).
• Ensure all displays, exhibit structures, marketing materials, and décor pieces are produced correctly, shipped on time, and installed to specification.
• Lead vendor sourcing, negotiations, contracts, invoicing, and ongoing vendor relationships.
• Partner with internal teams to develop event branding, signage, promotional materials, and giveaway items.
• Manage guest registration processes, guest lists, ticketing platforms, and attendee communications.
• Oversee event staff schedules, briefing documents, assignments, and on‑site management.
• Serve as the on‑site lead for all major events to ensure flawless execution and rapid problem‑solving.
• Coordinate technical needs (A/V equipment, presentation setups, live streaming, video/audio recording).
• Ensure all event areas meet accessibility requirements and support fully inclusive participation.
• Collaborate with internal stakeholders to design events that support brand awareness, customer acquisition, and community engagement goals.
• Support broader marketing initiatives (brand visibility, creative strategy, audience engagement, experiential marketing campaigns).
• Partner with the Sales team to provide event talking points, booth materials, scripts, and engagement toolkits.
• Collaborate with Sales and Marketing to ensure events support meaningful connections with Deaf, hard‑of‑hearing, and hearing communities across the country.
• Provide clear and consistent communication to stakeholders on event progress, deadlines, needs, risks, and…