Consumer Market Research and Insights Lead

Recognized as the No. 1 site trusted by real estate professionals, ® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, ® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

seeks a Consumer Market Research and Insights Lead to help us quickly grow our Core Consumer business. This role gives a unique opportunity to work on high impact projects, in an exciting time, informing strategies and actions that will deliver the next generation of growth for  The right candidate has expertise in consumer insights and market research, and is comfortable working cross-functionally across the full spectrum of research, from uncovering deep insights about behaviors and needs, tracking studies, segmentation, and concept testing.

You communicate insights and results as actionable recommendations, inspiring improvements to new and existing products and marketing strategies. This person brings conviction for their thinking balanced by an open ear and mind. An excellent communicator, this person can turn strategic thoughts into impactful presentations that are delivered with confidence and authority.

This role reports to the VP of Research & Insights and manages market research and insights projects and initiatives. The individual will work closely with Consumer (buyer, seller, renter and new construction) stakeholders, across product, performance and marketing teams. This person acts as a catalyst for big, profit driving ideas, inspiring teams and senior leadership, by understanding what matters to consumers and delivering insights which unlock significant brand and business growth.

This role will be a strategic ‘thought partner’ who is responsible for actionable consumer understanding, strategy recommendations, research strategy/implementation, analysis, presentation and collaborating on implementation of. They will be capable of identifying compelling insights that can be used to develop solutions to business issues and opportunities and identifying and prioritizing knowledge gaps to fuel future growth.

• Manage your own process: identify research objectives, create research proposals and plans, and conduct a variety of studies via vendor management or in‑house tools/resources.
• Generate actionable insights about the brand, consumers, customers, the market and trends to assist in the development of the emerging markets teams strategy.
• Recommend brand strategies and tactics based on consumer and customer learning/insights and participate in the development of those strategies.
• Assist stakeholder and partner teams in developing insights that drive communication briefs and evaluating potential communication solutions.
• Lead the process of understanding consumer perceptions of creative ideas via concept testing.
• Support the identification and prioritization of gaps in knowledge and understanding to inform the development of research plans that meet the teams’ needs. Use best research models and approaches to optimize results within budgets.
• Lead the process of briefing and selecting appropriate research design and methodology.
• Visually and verbally distill information down to the key findings and produce a compelling story through data visualization.
• Interpret findings and socialize insights in coordination with stakeholders that drive action.
• Answer data, research and insights queries, drawing on your ability to manipulate databases, using continuous and ad‑hoc data sources.
• Have the ability to interpret qualitative and quantitative data and convert this into real information.
• Utilize all available sources to identify relevant consumer trends and behaviors and…