Manager, Customer Marketing

Manager, Customer Marketing

Location:

Austin, Texas (Hybrid)

Reports To:

Marketing VP Department:
Marketing

Consuela is a growth-stage lifestyle brand founded by artist, designer, and philanthropist Conni Reed to fulfill her passion for creating art, supporting and uplifting women, and working in Mexico. Based in Austin, TX, and Leon, Guanajuato Mexico, the Consuela team collaborates across borders to bring art to life with each collection of bags, charms, and accessories that reflect Conni's design philosophy, The Art of the Unmatched an intentional juxtaposition of colors, textures and patterns that reflect life's wild and varied journey.

Consuela's purpose and mantra Make Today Ridiculously Awesome is woven into the very fabric of the company and stitched inside each product as a daily reminder that finding joy in the journey is our choice to make.

The Customer Marketing Manager role is both a strategist and operator within Consuela's marketing organization responsible for shaping and scaling our customer retention ecosystem. Reporting directly to the Vice President of Marketing, this role owns the strategy, execution, and performance of customer lifecycle marketing across email, SMS, and direct mail with the overarching objective of increasing customer retention, engagement, and lifetime value (LTV).

This role is responsible for deeply understanding the behaviors, motivations, and purchase patterns of the Consuela customer and translating those insights into highly personalized, data-driven campaigns that strengthen brand affinity and drive incremental revenue. The Customer Marketing Manager will oversee audience segmentation, lifecycle automation, promotional and triggered campaigns, loyalty-driving initiatives, and customer journey optimization across owned channels.

Successful candidates for this role are analytical, strategic, and endlessly curious about customer behavior. They have a proven ability to blend creativity with performance marketing rigor and understand how to build retention strategies that feel personal, thoughtful, and unmistakably on-brand. They are highly organized, detail-oriented, and exceptional cross-functional collaborators who thrive in a fast-moving, growth-stage environment with a high degree of change.

This role is based onsite in Austin, TX, and remote candidates will not be considered.

• Develop and execute Consuela's customer retention and lifecycle marketing strategy across email, SMS, and direct mail
• Own the performance of CRM and owned marketing channels with accountability for retention, repeat purchase behavior, engagement, and customer lifetime value
• Build and optimize highly segmented customer journeys, automated flows, and campaign strategies designed to deepen customer relationships and increase conversion
• Partner cross-functionally with Marketing Strategy, Brand Creative, Digital Commerce, Retail, Customer Experience, and Analytics teams to deliver cohesive and customer-centric experiences
• Analyze customer data, behavioral trends, and campaign performance to identify opportunities for optimization, incrementality, and growth
• Develop sophisticated audience segmentation strategies based on customer behavior, purchase history, lifecycle stage, and engagement patterns
• Create testing frameworks across messaging, timing, creative, audience segmentation, and promotional strategy to continuously improve performance
• Oversee lifecycle automation including welcome, post-purchase, win-back, loyalty, replenishment, VIP, and re-engagement flows
• Partner with external vendors and agency partners as needed to support retention marketing initiatives and direct mail execution
• Drive strategic direct mail initiatives as an integrated component of the broader digital marketing ecosystem
• Monitor and report on key CRM and retention metrics including retention rate, repeat purchase rate, LTV, AOV, engagement, unsubscribe rates, and revenue contribution
• Maintain operational excellence across campaign planning, QA, calendarization, and execution
• Stay current on emerging CRM, personalization, and retention marketing trends, technologies, and best practices

• 58 years of customer, retention, or lifecycle marketing experience within a retail, fashion, lifestyle, ecommerce, agency, or consulting environment
• Proven success developing and scaling retention marketing strategies that positively impact retention, LTV, purchase frequency, and customer engagement
• Advanced expertise with Klaviyo including segmentation, automation, campaign execution, reporting, and lifecycle flow architecture
• Strong working knowledge of Shopify, Square, and ecommerce customer data ecosystems
• Proven ability to build and optimize highly targeted email, SMS, and direct mail programs that drive measurable incrementality
• Strong analytical and quantitative skills with the ability to translate customer data into actionable marketing strategies
• Experience identifying valuable…