Promotions Strategy Manager

Fliff unpacks sports gaming into social, free‑to‑play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leader board positioning, to achieve badges and build their status within the game.

We are pioneering play‑for‑fun sports gaming, with our flagship social sports book experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free‑to‑play alternatives to real money gaming.

As Fliff continues to expand across sports book, daily fantasy sports, social gaming, and future gaming experiences, promotions remain one of the most powerful tools for influencing customer behavior, driving engagement, and creating differentiated player experiences.

We’re looking for a Promotions Strategy Manager who understands how incentives influence customer behavior and can help shape the future of promotional strategy at Fliff.

The Promotions Strategy Manager will help determine what offers Fliff runs, who receives them, how success is measured, and how promotional spend can be optimized to drive customer engagement and long‑term value.

This role sits at the intersection of promotional strategy, customer behavior, analytics, competitive intelligence, and operational execution. You will partner closely with Lifecycle Marketing, Product, Analytics, Finance, Compliance, and VIP teams to develop and optimize promotional programs that support business growth while maintaining sustainable economics.

This role reports to the Senior Director of Lifecycle Marketing.

• Design customer incentive strategies that support acquisition, engagement, retention, reactivation, loyalty, and monetization objectives
• Develop promotional concepts, offer structures, and qualification criteria across customer segments
• Recommend promotional investments based on customer behavior, business objectives, and market trends
• Identify opportunities for cross‑product promotions and new incentive strategies

• Evaluate promotional performance and return on investment across offer types and customer segments
• Analyze redemption behavior, promotional costs, customer response, and offer effectiveness
• Support promotional forecasting, budgeting, and cost management efforts
• Measure incrementality and identify opportunities to improve promotional efficiency
• Help establish best practices around promotional testing and optimization

• Maintain a constant pulse on promotional activity across sports book, fantasy sports, social gaming, social casino, and adjacent industries
• Track competitor acquisition offers, retention programs, loyalty initiatives, VIP incentives, and event‑based promotions
• Identify emerging trends, opportunities, and risks within the promotional landscape
• Bring new promotional concepts, mechanics, and customer engagement ideas to the business on a regular basis

• Own Fliff’s promotional calendar and promotional portfolio across products and customer segments
• Coordinate promotional scheduling across customer segments, business objectives, sporting events, product launches, and enterprise initiatives
• Manage promotional inventory and offer prioritization across identified segments
• Partner with Lifecycle Marketing, VIP, Social and Product teams to ensure successful deployment of promotional initiatives

• Design and execute structured testing plans for promotional initiatives in coordination with Analytics
• Evaluate offer mechanics, incentive values, timing, targeting, and promotional frequency
• Partner with Analytics teams to measure outcomes and identify optimization opportunities
• Establish repeatable processes that improve promotional performance over time

• Build a strong understanding of Fliff’s promotional performance and customer behavior
• Establish a consistent competitive intelligence process
• Improve promotional efficiency and effectiveness across key customer segments
• Develop scalable promotional planning and governance practices
• Become a trusted…