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Hybrid B2C Lifecycle Marketing Manager: AI-Driven

Job in Austin, Travis County, Texas, 78716, USA
Listing for: Weedmaps
Full Time position
Listed on 2026-06-21
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Strategy, Marketing Manager
Salary/Wage Range or Industry Benchmark: 125000 - 150000 USD Yearly USD 125000.00 150000.00 YEAR
Job Description & How to Apply Below
Position: Hybrid B2C Lifecycle Marketing Manager: AI-Driven Growth

Weedmaps is in Austin, Texas, looking for a Lifecycle Marketing Manager to own the consumer engagement strategy across digital channels. This role requires deep expertise in lifecycle marketing, A/B testing, and hands-on experience with Braze to lead effective consumer journeys.

The ideal candidate has at least 7 years in CRM and retention marketing, excelling in data-driven decision-making, testing methodologies, and collaboration with cross-functional teams. A hybrid work schedule with comprehensive benefits including health coverage and parental leave is offered.

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