Event Coordinator, Marketing ​/ Advertising ​/ PR

Pirq was founded by Minal Bhakta, inspired by her mom’s love of turmeric and its amazing health benefits. Growing up, turmeric was a big part of her family’s morning routine. Her mom’s turmeric shots were famous, but they definitely did not taste great! This inspired Minal to create Pirq: clean, delicious, and nutritious products that everyone can enjoy. From smooth, creamy, and indulgent plant-based protein shakes, to juicy, refreshing hydration mixes, every sip is packed with wellness benefits and flavor, to support you and pirq up your taste buds.

Pirq is looking for an energetic, highly organized Events & Community Marketing Coordinator to help bring Pirq to life beyond the shelf. This role will help drive awareness, trial, and community engagement through events, partnerships, activations, and grassroots marketing efforts.

If you love wellness, fitness, community building, and creating experiences that people remember, we'd love to meet you.

• Identify, plan, coordinate, and execute brand activations, sampling events, retailer events, fitness partnerships, trade shows, and community experiences
• Support event logistics including scheduling, staffing, vendor coordination, product shipments, setup, and execution
• Create event timelines, run-of-show documents, and activation plans to ensure flawless execution
• Represent Pirq at events, retailer activations, and community partnerships
• Assist with setup, teardown, and on-site event operations as needed

• Build and maintain relationships with gyms, studios, run clubs, wellness communities, universities, and local organizations. Focus on local but also do broader reach-outs to other key regions.
• Identify new partnership opportunities that increase brand awareness and consumer trial
• Coordinate product donations, sponsor ships, and community outreach initiatives
• Help execute grassroots marketing programs that connect Pirq with consumers in authentic ways
• Manage digital seeding platforms for community events in key regions across the country
• Recruit, coordinate, and manage brand ambassadors for events and sampling programs in-store
• Assist with ambassador training, scheduling, and communication
• Help ensure brand standards are consistently represented in the field

• Track event calendars, timelines, and project deliverables
• Create post-event recaps including photos, key learnings, performance metrics, and recommendations
• Maintain organized event documentation, contracts, and partnership records

• 1–2 years of experience in event marketing, experiential marketing, community marketing, partnerships, or a related field
• Strong organizational skills and exceptional attention to detail
• Excellent communication and relationship-building abilities
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Comfortable working flexible hours, including occasional evenings and weekends for events
• Self-starter with a proactive, solutions-oriented mindset
• Passion for wellness, fitness, food & beverage, and consumer brands
• Valid driver's license and reliable transportation
• Proficiency in Microsoft Office, Canva, and project management tools

• Experience working with CPG, beverage, wellness, fitness, or lifestyle brands
• Experience managing sampling programs or brand ambassadors
• Existing relationships within Austin's fitness, wellness, and community event scene
• Experience coordinating influencer or creator events
• Trade show and retailer event experience

• $65,000 - 70,000 base salary + bonus.
• The actual base salary will vary based on factors such as market conditions, minimum wage requirements, and individual qualifications assessed during the interview process. The salary range provided is a guideline and may be adjusted accordingly.

Opportunity to help shape the creative direction of a rapidly growing national wellness brand carried in national retailers like Whole Foods, Sprouts, HEB, Wegmans, and so many more.

Work on exciting product launches, retail activations, social campaigns, and brand moments

Fast-paced entrepreneurial environment where…