Head of Marketing

Overview

Our client is a rapidly growing start-up whose mission is to improve the lives of healthcare providers by simplifying supply ordering, providing transparent pricing, and modernizing a previously outdated ordering process. They are targeting the $100+ billion office-based healthcare supply industry, starting with dental practices. Their innovative e-commerce software platform streamlines healthcare professionals’ procurement process and secures the best prices for products.

They are a close‑knit team that enjoys working together every day to solve real‑world problems. They obsess over customer satisfaction, promote a strong bias for action, encourage team members to engage in impactful work, and foster a one team culture. Their goal is to create better solutions to help healthcare professionals succeed, and we are looking for people like you to help bring this vision to life.

Your Impact

As Head of Marketing, you will build and scale their marketing function, owning both strategy and execution across key areas such as demand generation, campaign execution, content development, and brand storytelling. Reporting to the SVP Sales, you’ll partner closely with sales, product, and leadership to design a high-performance engine that fuels revenue growth, deepens brand resonance, and sharpens their go-to-market strategy.

This is a player-coach role where you’ll roll up your sleeves to ship campaigns, guide team members, and optimize the full-funnel marketing lifecycle. You’ll play a key role in defining their position in the market by leading messaging, content, and demand generation efforts that convert prospects into customer advocates.

This role is designed for a builder who thrives with both structure and autonomy. You’ll inherit a foundational set of brand assets, messaging frameworks, performance baselines, and marketing infrastructure to accelerate your ramp. You’ll inherit a strong starting point and have full autonomy to shape and scale the function based on business needs.

You’ll work directly with the SVP of Sales and cross-functional leaders to gain deep context on our product roadmap, sales motion, customer segments, and strategic priorities. In your first 30–60 days, we’ll focus on:

• Immersing you in the core supply ordering product and our customer acquisition strategy
• Equipping you with context on our segmentation and lead scoring models
• Bringing you into go-to-market strategizing for our newest product, an AI-powered Claims Assist tool
• Aligning on key growth metrics, budgets, and available resources

As the team grows, you’ll have the opportunity to shape not just their marketing strategy, but also its internal marketing career paths, training frameworks, and systems for scale.

Austin, Texas (in office Monday
- Thursday, flexibility on Friday)

Monday
- Friday 8:00 AM - 5:00 PM CST

We recognize that team members may need flexibility around office hours for situations such as drop off and pick of children and unexpected emergencies. Employees are expected to work with managers to align schedules for team coverage.

• Scrappy, strategic marketer who thrives in fast-paced environments and knows how to establish foundational programs and evolve them into scalable systems
• 5–8 years of professional experience, with 5+ years in B2B Marketing
• 2+ years of people management experience
• Experience in Series A/B software companies targeting small businesses (e.g., dental, medical, legal, finance, fitness, skilled trades or hospitality verticals)
• Track record of success owning demand gen and campaign strategy in high-growth environments
• Fluency across digital and traditional marketing channels including paid media, email, content, nurture and outbound
• Strong storytelling instincts and able to create customer-centric content across the funnel
• Data-driven decision-making orientation, with familiarity in attribution, funnel metrics and marketing automation tools
• Hands-on experience building from the ground up through channel testing, budgeting, vendor selection, and marketing ops
• Comfort working cross-functionally with sales, customer success, revenue…