Growth Marketing Program Manager - Healthcare

Job Summary

SHI is seeking a Growth Marketing Program Manager to support the growth of our Healthcare business. This role partners closely with Sales and Marketing leadership to strengthen alignment between SHI’s Healthcare sales team and marketing organization. The Manager, Growth Marketing Programs is responsible for executing integrated go-to-market (GTM) marketing programs that generate new business opportunities, enhance customer experience, increase brand awareness, and deliver measurable pipeline outcomes.

This role requires a strong understanding of the healthcare market, sales processes, and demand generation strategies, along with hands‑on knowledge of marketing channels that drive qualified leads and pipeline growth.

• Manage the execution of marketing components of the go-to-market (GTM) strategy supporting SHI’s solutions, including digital marketing, events, field marketing, content syndication, webinars, paid media, email nurture programs, and social media.
• Support demand and lead generation initiatives that contribute to pipeline creation and revenue goals.
• Support Marketing Development Funds (MDF) utilization, co‑marketing campaigns, and joint value propositions with partners.
• Conduct market research to understand competitors, buying behaviors, and customer needs, providing insights to inform campaign strategy and field marketing priorities.
• Support go-to-market readiness for new solutions and partner with Sales Enablement to develop playbooks, case studies, battle cards, and campaign assets.
• Support the development of thought leadership content, including white papers, customer success stories, and campaign assets.
• Track key performance indicators (KPIs) across demand generation, pipeline contribution, and campaign performance.
• Provide regular reporting with performance insights and optimization recommendations.
• Partner cross‑functionally with internal teams and continuously optimize marketing programs based on performance data and sales feedback.

• Strategic Thinking:
  Can analyze situations and lead the development and execution of strategic initiatives.
• Detail‑Oriented:
  Can manage complex tasks or projects, identifying errors or inconsistencies, and ensuring all details are addressed, necessary corrections are made, and quality is maintained.
• Communication:
  Can effectively communicate complex ideas and information to diverse audiences and facilitate effective communication between others.
• Teamwork:
  Can lead a team effectively, facilitating cooperation, sharing information, and ensuring that all team members are able to contribute to their full potential.
• Collaboration:
  
  Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.
• Willingness to Learn:
  Can regularly integrate new skills and knowledge into daily work and is open to feedback and making changes accordingly.
• Self‑Development:
  Can actively seek feedback and use it constructively for personal growth.
• Relationship Building:
  Can proactively seek out opportunities to expand networks, initiate collaborations, and contribute to team cohesion.
• Problem‑Solving:
  Can proactively identify potential problems, initiate preventive measures, and propose and contribute to innovative solutions.
• Project and Goal Focus:
  Can optimize resources and efforts to ensure project goals are met efficiently.
• Results Orientation:
  Can set challenging goals for their team and lead them to achieve these goals, demonstrating a consistent track record of results.

• Skilled in strategic planning and implementation – Intermediate
• Experience in utilizing current marketing channels and techniques to effectively reach and engage target audiences – Intermediate
• Skilled in strategic planning and implementation – Intermediate
• The ability to effectively utilize software and platforms that are commonly used in the industry to analyze market trends, forecast sales, and drive business growth – Intermediate

• Bachelor’s degree in Marketing, Business Administration, or a related field, or equivalent relevant experience.
• 5–8+ years of…