Brand Manager, C4 Beverage

## Brand Manager, C4 Beverage Apply remote type:
Hybrid locations:
Nutrabolt Austin HQtime type:
Full time posted on:
Posted 2 Days Agojob requisition :
R-100255
*
* Who We Are:

** Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4 (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND (the #1 post-workout recovery brand in the United States), and Cellucor (an award-winning sports nutrition brand created in 2002).Since

its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.

As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – Nutrabolt cares deeply about our people, planet, and the communities we serve. Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.
** Who You Are:
** As Nutrabolt’s Brand Manager, you will be responsible for evaluating the performance of the beverage side of the business encompassing C4 Energy, Smart Energy, and Ultimate product lines and determining portfolio strategy, product line optimization and enhancements to drive performance and sales growth. You will lead and build on the brand vision by conducting product research, go-to-market launch campaigns, promotion and pricing planning, and ongoing consumer research and analysis.
** What You're Good At:
*** Develop integrated marketing plans for brand campaigns, working in close partnership with cross-functional teams.
* Responsible for analyzing brand performance and competitive environment to identify problems, opportunities, and trends, as well as leading reporting and analysis of key business metrics.
* Work closely with sales to develop a compelling go-to-market strategy and sales story.
* Maintain a pulse on macro trends and the competitive landscape.
* Serve as the primary brand lead in the framework development and comprehensive Go-to-Market Strategy & Launch for Product Development (PD) by building and maintaining strong working relationships with the Commercial team and other cross-functional stakeholders including:  research, R&D; sales, DTC, e-commerce, and finance.
* Maintain an integral role with PD in the delivery of innovation and renovation across C4, Smart Energy, and Ultimate to position our brands as the leader in sports nutrition in key categories such as: muscle building, weight loss, energy, performance nutrition, and health & wellness.
* Author and deliver marketing strategy briefs grounded in insights and incorporating input from relevant teams.
* Collaborate with Creative team and agency partners as they translate strategy into consumer-facing assets.
* Encourage organizational and customer engagement, alignment and excitement for brand strategy and plans.
* Drive alignment behind brand strategy with senior management and key commercial stakeholders.
* Manage budget and timelines, ensuring all milestones are met.
* Become an expert on all Nutrabolt’s brands, products, customers and consumers.
* Manage all aspects of the brand from brand equity campaigns to innovation process to new product go to market launches.  Support the brand across both B&M and digital (Amazon, Omnichannel).
* Be the expert and leader for all your product by looking at consumer data and trends, comparing competitor successes and fails, providing the insights and trends that have informed strategy recommendation through a full 360 approach. Provide pivot solutions for brand campaigns should certain scenarios present.
* Develop & execute brand go-to-market activation plans in support of brand equity campaigns and…