Sales Strategist

Overview

Flo Sports is the leading digital platform for underserved sports, combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses, from youth to professional levels. By bringing thousands of events and communities onto one platform, Flo creates scale where none previously existed, connecting passionate fans with the sports they love while giving athletes, organizers, and rights holders the tools to reach and engage a global audience.

Flo Sports is currently looking for an Ad Sales Strategist to work within our sales & partnerships division developing custom, 360 programs for the company’s advertising partners. This position will be responsible for creating integrated campaigns that meet the needs of existing and potential partners and include sponsor ships, experiential, branded content and media.

The Sales Strategist will be tasked with developing compelling, custom data-backed partnerships to maximize revenue and drive client retention.

Creating collateral, developing custom programs/solutions, forecasting inventory, building media plans, and sourcing pertinent data to meet the specific KPIs of each partner.

• Leverage industry and internal knowledge to bridge Flo Sports’ creative capabilities and offerings to our prospects marketing objectives
• Lead the entire RFP process from intake + initial brainstorm to final submission and any subsequent revisions
• Maintain solid knowledge of industry standards, and proactively seek out new media and sponsorship opportunities across Flo Sports, leveraging market research and competitive analysis
• Develop RFP responses, leveraging target market research data, performance data, custom mocks, and effective storytelling to deliver a custom program that meets client needs
• Leverage 1st and 3rd party data sources to help drive client conversations forward and enhance sales materials
• Maintain knowledge of Flo Sports internal content offerings ranging from O&O Events, activations, podcasts/shows and content executions/plans
• Work directly with the Integrated Partnerships sales team to generate proactive collateral for clients and agencies, including but not limited to: case studies, one-sheets, media kits, 101 decks, custom pitch decks, etc.
• Leverage design knowledge for development of sales assets and proposal presentations
• Act as the liaison between the sales org and multiple departments including content, marketing, design, production vetting and brainstorming advertising solutions
• Utilize sales lead generation platforms to identify partner prospects and leads for sales team
• Generate media plans, recommending ad placements and content channels based on client’s campaign objectives
• Assist in the development of media, branded content and sponsorship pricing

• 2-4 years of experience within sport industry around sponsorship development, sales strategy development and digital media
• Demonstrate the ability to develop creative ideas and solutions
• Knowledgeable in the sports sponsorship industry, with insights into recent spending trends and opportunities
• Experienced in proposing, planning, evaluating, or pitching marketing campaigns
• Experienced using 3rd party audience measurement platforms (com Score, Nielson, Quantcast, Google Analytics, etc.)
• Experience in proposal building and layout (Canva, PPT, Google Slides, etc.)
• Well-versed in digital media marketing platforms, including social, display, native, OTT and video
• High level of attention to detail with analytical and problem-solving skills
• Tech savvy and able to thrive in a fast paced, team environment
• Be responsive to respectful, constructive criticism
• Crystal clear communication skills
• Strong understanding of Microsoft Office (specifically Excel & PowerPoint)

Flo Sports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly…