Sr. Growth Marketing Specialist, Lifecycle

Here at Lower, we believe home ownership is the key to building wealth and we’re making it easier and more accessible than ever. As a mission-driven fintech, we simplify the home-buying process through cutting‑edge technology and a seamless customer experience. With tens of billions in funded home loans and top ratings on Trustpilot, Google, and Zillow, we’re a leader in the industry.

Our people are what set us apart—join us and be part of something bigger.

The Opportunity:

Through Lower and Movoto we are creating a home ownership platform that helps customers throughout their entire journey—from finding a home, to financing it, to managing and unlocking the value of their home over time. One of our biggest opportunities is strengthening long‑term relationships with customers and homeowners. Lifecycle marketing plays a critical role in that vision. We are looking for a Senior Growth Marketing Specialist, Lifecycle to build and scale lifecycle programs that create long‑term customer relationships and drive measurable business growth.

Understand Customers and Identify Growth Opportunities
Conduct deep analysis of customer behavior, motivations, and lifecycle opportunities across Lower and Movoto. Analyze customer, funnel, and business performance data to identify opportunities to improve engagement, conversion, retention, and revenue. Partner closely with Analytics, Product, Sales, and Marketing teams to translate customer insights into growth initiatives.

Build Programs that Drive Business Impact
Design, launch, and optimize lifecycle programs across email, SMS, and other customer touchpoints. Develop audience segmentation, personalization, and targeting strategies. Build programs that help customers throughout the home ownership journey while driving measurable business outcomes.

Lead Experimentation and Continuous Learning
Design and execute experiments to better understand customer behavior and improve lifecycle performance. Test messaging, offers, channels, audience definitions, timing, personalization approaches, and customer journeys. Build a repeatable experimentation process to generate insights, measure outcomes, and scale successful initiatives.

Build Scalable Systems and Processes
Help develop the systems, processes, and automation that enable lifecycle marketing to scale efficiently. Partner with technical teams to improve data quality, audience creation, measurement capabilities, and customer experiences.

• Help build a scalable customer growth engine.
• Establish experimentation as a core operating discipline within lifecycle marketing, developing a repeatable process for generating insights, testing ideas, measuring outcomes, and scaling successful initiatives.
• Launch and optimize programs that contribute meaningfully to company growth.

You are equal parts analyst, builder, and operator. You are naturally curious about customers and passionate about understanding what drives behavior, engagement, and decision‑making. You enjoy solving complex problems, working through ambiguity, and turning ideas into scalable systems that drive measurable business impact. You demonstrate strong analytical and problem‑solving skills, experience with data‑driven decision making, and the ability to independently own projects and drive results.

• 3‑6 years of experience in growth marketing, lifecycle marketing, CRM marketing, retention marketing, product growth, marketing analytics, customer analytics, revenue operations, or a related customer growth discipline.
• Strong analytical and problem‑solving skills.
• Experience using data to identify opportunities and inform decision‑making.
• Experience designing, executing, and evaluating experiments.
• Demonstrated ability to independently own projects and drive results.
• Strong communication and collaboration skills.
• Experience working cross‑functionally with technical and non‑technical stakeholders.

• Experience with customer segmentation, personalization, marketing automation, or customer engagement programs.
• Experience with customer engagement platforms such as Braze, Salesforce…