Field Marketing Manager

Our client is an award-winning craft whiskey brand rooted in the spirit of American craftsmanship. We're looking for a driven, entrepreneurial Field Marketing Manager to be the face of our brand in key markets — building trade relationships, driving consumer trial, and turning national strategy into local results.

• Plan and execute consumer events, tastings, sponsor ships, and experiential activations across on- and off-premise accounts
• Partner with distributors and agency partners to identify high-opportunity accounts and execute joint business plans
• Train distributor reps, bar staff, and retail teams on brand story, liquid quality, and key selling points
• Track activation performance, manage field marketing budget, and report ROI to leadership
• Collaborate with brand, PR, and digital teams to amplify local activations

• 5+ years in field marketing, brand marketing, or sales within spirits, beer, or beverage alcohol
• Deep knowledge of and genuine passion for American whiskey (bourbon, Tennessee, rye)
• Proven ability to execute consumer and trade events that drive measurable results
• Strong distributor and trade relationship-building skills
• Self-motivated with the ability to work independently in a field-based role
• Willingness to travel 60–70%, including evenings and weekends
• Must be 21+, hold a valid driver s license, and have reliable transportation

• Experience with premium/craft spirits brands and distributor networks
• Existing on-premise whiskey community relationships
• Wine and/or spirits education credential

• Competitive base salary, performance bonus, and full benefits
• Car allowance and expense reimbursement
• Real career growth in a fast-moving, entrepreneurial company where field insight drives decisions