SCV Marketing Specialist | Orange, TX

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Job Title: SCVMarketing Specialist

Location: SCV Marketing Department – Lutcher Theater Office

Reports to: Director of Marketing

Classification: Exempt, Full-time

Job Summary: The purpose of this role is to ultimately increase and sustain engagement and attendance at the Stark Cultural Venues (SCV) by contributing to all facets of the SCV Marketing responsibilities. This position is responsible for creating compelling content through storytelling, graphic design, and social media management.

• Assist the SCV Marketing Team to strategize, create and implement dynamic and effective marketing and promotional initiatives for ongoing and unique programs
• Work closely with the venue directors and staff to promote events, daily happenings, updates and items of interest to drive engagement and attendance.
• Working with the Director of Brand Design, create, develop and distribute graphic design content for various platforms and channels ensuring content aligns with organization’s goals, venues’ purpose statements, brand identity and target audience and raises brand awareness for SCV and their programmatic opportunities
• Daily create, implement and manage social media/marketing content (Facebook, Instagram) for Shangri La Botanical Gardens, Stark Museum of Art and The W.H. Stark House
• Daily monitor all social media pages to respond timely to social media posts/inquiries
• Work with the SCV Marketing Team to develop and maintain collaborative robust and dynamic content calendar
• Facilitate monthly social media planning meetings with venue directors or designees
• Monitor, collect and report social media analytics by tracking content performance using analytics tools, and making data-driven decisions to enhance content effectiveness
• Conduct research to identify and adapt to audience preferences, industry trends and emerging technologies and platforms
• Attend scheduled venue events and programs to capture photographs, videoand other media for promotional purposes
• Make media appearances and public speaking events as needed
• Write and distribute press releases promoting venue events and programs as needed
• Create and send promotional and informative emailsas needed
• Represent marketing team and venues at internal and external meetings as assigned
• Assist with SCV events operations as needed

• Perform work functions to create the highest quality results
• Support Foundation’s goals and values and further Lutcher missions
• Provide courteous, professional, timely and accurate service and support to all patrons, visitors, vendors, volunteers and co-workers
• Give and welcome feedback; contribute to building a positive team spirit
• Follow policies and procedures; maintain appropriate records, complete administrative tasks correctly and on time
• Follow safe work procedures, report potentially unsafe conditions; notify supervisor of damages, defects, or the need for repairs that could prevent deterioration of equipment or possible injury to employees or others
• Maintain proficiency in all computer related programs to perform job duties
• Proof-read marketing materials for accuracy and proper credit

Education: Bachelor’s degree in Marketing, Visual Arts, Digital Media, Graphic Design, Communications, or related field required

Education/experience in Arts Marketing preferred

Experience/Skills/Abilities: Experience in marketing, proficiency in graphic design and building a social media community, social media analytics, skills/knowledge in Meta Business Suite/social media scheduling platform, excellent writing skills, photography, and video filming/editing for social media; strong visual and design sensibility with the ability to maintain brand consistency across platforms, proven ability to create compelling content and storytelling that interprets art and cultural programming for diverse audiences;

knowledge of print production, desire to…