Lifecycle Marketing Manager; B2C Hybrid Austin, Texas

Lifecycle Marketing Manager (B2C) Hybrid

Austin, Texas

Lifecycle Marketing Manager (B2C) Hybrid 3-4 days per week onsite

Weedmaps is looking for a Lifecycle Marketing Manager to own the end‑to‑end consumer engagement strategy across our app and digital channels. You'll build and optimize multi‑channel journeys that drive activation, retention, and incremental revenue using data, experimentation, and AI‑powered tooling to move fast and prove impact. You'll report directly to the Director of Lifecycle Marketing and partner closely with product, data, and brand teams.

• Own and evolve the B2C lifecycle journey strategy from first open through long‑term retention and win‑back across push, in‑app, and email.
• Own the marketing calendar for our weekly consumer newsletters, including planning, scheduling, and coordinating content to ensure consistent, on‑brand delivery.
• Design and run rigorous A/B and holdout tests that isolate incremental lift, building a learning roadmap that compounds over time.
• Design campaigns and journeys to be built in Braze, leveraging segmentation, connected content, and behavioral triggers.
• Partner closely with the marketing operations team who is responsible for technical build and deployment of campaigns and journeys.
• Champion the app‑first mindset and optimize push notification strategy, in‑app messaging, and deep‑link experiences in partnership with the product team.
• Leverage AI tools (copywriting, segmentation, send‑time optimization, personalization) to accelerate execution and raise the quality bar.
• Define and track lifecycle KPIs including open rate, click rate, conversion, retention curves, and incremental revenue, and report results to stakeholders regularly.
• Collaborate cross‑functionally with product, data science, design, and brand to bring integrated campaigns to life.

• 7+ years of lifecycle, CRM, or retention marketing experience with direct ownership of consumer journey strategy.
• Hands‑on Braze expertise including canvases, segments, connected content, and campaign analytics. Not just familiarity; you’ve built in it.
• Strong experimentation chops: you understand incrementality testing, holdout groups, statistical significance, and can tell the difference between correlation and lift.
• Experience at a mobile app‑centric company where you understand the push/in‑app/notification ecosystem and have navigated opt‑in challenges.
• A track record of incorporating AI tools into your workflow to move faster, personalize at scale, or test more hypotheses.
• Analytical fluency: comfortable pulling reports, interpreting cohort data, and making decisions grounded in numbers.
• Clear, concise communicator who can translate campaign results into business impact for non‑marketing audiences.
• Braze
• AI copywriting / workflow tools
• A/B and holdout testing
• Personalization at scale
• Cannabis or regulated industry experience

The base pay range for this position is $124,578 - $135,668 per year.

• Physical Health (Medical, Dental & Vision)
• 100% employer‑paid premium for employees
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Short‑ and Long‑term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.

You too can have a hand in shaping the industry’s future; ready to roll with us?

Founded in 2008, we’ve grown from a small…