Marketing and Events Manager

About ZP Better Together

ZP Better Together, LLC (ZP) is a dynamic and innovative communications company dedicated to providing access to communication for deaf, hard‑of‑hearing, and hearing individuals alike. Our mission is to ensure inclusive communication access for all through meaningful technology, services, experiences, and community‑driven engagement. As we continue to grow rapidly and expand our national presence, we seek a Marketing and Events Manager to elevate our brand visibility, event strategy, outreach initiatives, and customer engagement nationwide.

The core mission of the Marketing and Events Manager is to plan, develop, manage, and execute high‑impact internal and external events while serving as a strategic contributor to the Marketing team. This role plays a critical part in strengthening ZP’s brand visibility, creative direction, customer engagement, and community relationships across national markets.

The Marketing and Events Manager will oversee events from concept through completion, including strategy development, budgeting, logistics, vendor management, on‑site execution, and post‑event reporting. In addition to event leadership, this position will provide marketing support and creative insights related to brand initiatives, storytelling, campaign visibility, experiential marketing, and audience engagement.

The ideal candidate is highly organized, creative, collaborative, and proactive, with the ability to manage multiple projects simultaneously while supporting broader marketing and business objectives. This role requires strong communication skills, knowledge of Deaf culture and American Sign Language (ASL), and the ability to travel frequently to support events, conferences, outreach efforts, and strategic initiatives nationwide.

• Develop and manage a comprehensive annual events calendar, including conferences, trade shows, community outreach events, webinars, internal meetings, and corporate functions.
• Lead the creative and strategic development of event concepts that align with ZP’s brand, mission, and business objectives.
• Design visually compelling event layouts, displays, décor concepts, and environmental branding that enhance attendee engagement and reflect ZP’s identity.
• Create detailed event planograms, floor diagrams, booth layouts, traffic‑flow maps, and staging documents for sponsored events, activations, and large‑scale engagements.
• Define event goals, target audiences, key messages, and success metrics for all events.
• Conduct research to identify optimal venues, event themes, industry trends, and opportunities for improved engagement.
• Develop project plans outlining timelines, deliverables, budgets, staffing requirements, and communication protocols.
• Manage pre‑event briefings, run‑of‑show documents, event scripts, and all planning materials to ensure smooth execution.
• Ensure events are accessible, inclusive, and aligned with Deaf Culture best practices—including ASL access, interpreters, and visual communication safety.

• Oversee all logistical aspects of events, including venue coordination, catering, travel arrangements, shipping, booth logistics, and equipment needs.
• Translate planograms, diagrams, and visual layouts into fully executed physical environments, including branded signage, interactive displays, booth setups, and visual storytelling elements.
• Ensure all displays, exhibit structures, marketing materials, and décor pieces are produced correctly, shipped on time, and installed to specification.
• Lead vendor sourcing, negotiations, contracts, invoicing, and ongoing vendor relationships.
• Partner with internal teams to develop event branding, signage, promotional materials, and giveaway items.
• Manage guest registration processes, guest lists, ticketing platforms, and attendee communications.
• Oversee event staff schedules, briefing documents, assignments, and on‑site management.
• Serve as the on‑site lead for all major events to ensure flawless execution and rapid problem‑solving.
• Coordinate technical needs, including A/V equipment, presentation setups, live streaming, and video/audio…