Social Media Strategist

Description

Location:
Austin, Texas (Hybrid)
Reports To:
Marketing VP
Department:
Marketing

Consuela is a growth-stage lifestyle brand founded by artist, designer, and philanthropist Conni Reed to fulfill her passion for creating art, supporting and uplifting women, and working in Mexico. Based in Austin, TX, and Leon, Guanajuato Mexico, the Consuela team collaborates across borders to bring art to life with each collection of bags, charms, and accessories that reflect Conni’s design philosophy, The Art of the Unmatched™ – an intentional juxtaposition of colors, textures and patterns that reflect life’s wild and varied journey.

Consuela’s purpose and mantra – Make Today Ridiculously Awesome – is woven into the very fabric of the company and stitched inside each product as a daily reminder that finding joy in the journey is our choice to make.

The Social Media Strategist plays a critical role in bringing our brand to life across social platforms through compelling storytelling, community engagement, and algorithm-winning content. This role sits within the Marketing team and is responsible for driving Consuela’s organic social media presence primarily across Facebook, Instagram and Tik Tok while helping grow a highly engaged, loyal community around the brand.

This person lives at the intersection of creativity, culture, trends, storytelling, and analytics. They understand how to create content that resonates emotionally while also performing strategically within ever-evolving platform algorithms. The Social Media Strategist is equal parts creative thinker, trend forecaster, community builder, and operational executor.

Reporting to the Vice President, Head of Marketing, this role partners closely with Creative, Brand Marketing, Retail, Ecommerce, Customer Experience, and external partners to ensure social content reflects the heart of the Consuela brand while driving meaningful engagement and audience growth.

Successful candidates are naturally curious, deeply plugged into culture and trends, and energized by fast-paced environments with constant evolution. They are highly organized, detail-oriented, collaborative, and passionate about building community through storytelling and content that feels authentic, joyful, artistic, and unmistakably Consuela.

This role is based onsite in Austin, Texas, and remote candidates will not be considered.

• Own and execute Consuela’s organic social media strategy across Facebook, Instagram and Tik Tok
• Develop platform-specific content strategies that align with brand priorities, product launches, campaigns, and storytelling moments
• Create and manage social content calendars that balance strategic planning with agile, trend-responsive content opportunities
• Partner cross-functionally to ensure alignment between social storytelling, brand campaigns, retail initiatives, ecommerce priorities, and community engagement
• Identify opportunities to increase reach, engagement, follower growth, and brand relevance through algorithm-friendly content strategies
• Continuously evaluate platform performance and optimize content approaches based on insights, trends, and analytics

• Concept and create compelling social-first content that reflects the Consuela brand voice, aesthetic, and spirit
• Collaborate closely with Creative and Brand teams to translate campaigns, launches, and brand moments into engaging social storytelling
• Capture and produce real-time content including photo, video, Reels, Tik Toks, behind-the-scenes storytelling, and community-driven content
• Write engaging social copy that feels authentic, conversational, and aligned with the Consuela brand
• Maintain a strong understanding of evolving content formats, editing styles, hooks, and storytelling approaches that drive performance on Instagram and Tik Tok
• Help evolve Consuela’s social presence in ways that feel culturally relevant while remaining true to the brand

• Foster meaningful engagement with the Consuela community across social platforms
• Monitor comments, DMs, tags, and…