Education & Awareness Program Manager, Whole Foods Market Foundation

Education & Awareness Program Manager

The Education & Awareness Program Manager serves as the Whole Foods Market Foundation's (WFMF) lead writer and narrative voice, managing day-to-day communications operations and executing multi-channel campaigns that enhance WFMF's brand presence, promote donor generosity, and drive awareness of our philanthropic initiatives. Working within the brand standards guide, and strategic framework established by the Director of Philanthropy, this role translates community impact into compelling stories across all Foundation channels.

Key job responsibilities include supporting the Director of Philanthropy in developing and executing communication and brand strategies that connect organizational goals to specific channels, audiences, and content plans. The role also involves creating high-quality content across all WFMF platforms, including social media, website, email, blog, press releases, in-store, printed materials, signage, trainings, and internal communications, ensuring end-to-end ownership from concept through activation.

Additionally, the role requires building compelling narratives that translate grantee impact, supplier generosity, and community outcomes into persuasive stories that earn trust with donors, Team Members, and external audiences. The role also involves developing and maintaining a content calendar aligned with strategic priorities, campaign schedule, and quarterly rhythm. Furthermore, the role includes managing and optimizing WFMF website content and day-to-day social media operations including posting, community moderation, and audience engagement.

The role also serves as communications liaison to key partners including Team Member Experience, Corporate Communications, Brand & Sustainability, Category Management, Supplier Donors, and Program Partners. Implementing systematic A/B testing of messaging, channels, and content formats to optimize engagement and conversion is also part of the role. Finally, the role involves defining and tracking success metrics across brand perception, donor sentiment, community value, and Team Member engagement;

integrating into the Philanthropy Team's quarterly dashboard.

Travel is required up to 15% of the time.

A day in the life involves managing the Foundation's content ecosystem, from drafting social media posts and blog articles to developing campaign toolkits and presentation materials. Collaboration daily with internal teams (Team Member Experience, Corporate Communications, Brand & Sustainability) and external creative partners to gather stories, data, and visuals that bring WFMF's community impact to life is also part of the role.

Maintaining content management systems and digital asset libraries, applying brand standards across all formats, and using audience segmentation frameworks to tailor messaging for donors, Team Members, and community partners is also required. Tracking performance metrics and translating findings into actionable recommendations to continuously improve campaign results is also part of the role.

About the team Whole Foods Market Foundation (WFMF) is a 501(c)(3) founded by Whole Foods Market to further our

Purpose:

to nourish people by advancing food security, improving nutrition, and strengthening resilient food systems. We are a dynamic, diverse, and fast-paced team that is highly collaborative internally and externally, leveraging shared resources and creating innovative solutions. This role reports to the Senior Team Leader, Director of Philanthropy, and works closely with the Stewardship Manager, Donor Relations Manager, and cross-functional partners across the Whole Foods Market enterprise.